adidas Originals – #socksnslides

posted by on 22/08/2013

When a brand as big as adidas Originals  gets in contact with you and asks you to help create a lookbook for an upcoming project, you simply don’t say no. Even if the time is limited with all of us working full-time jobs and running Y&Y during the day – it’s not always easy to accommodate but you already know we weren’t going to let such an opportunity go to waste. Time to come together as a team and see what we can do. Initially when the brief was explained to me, it kind of went in through one ear and out the other – I was puzzled. Our task was to showcase the versatility of this style trend in the form of a lookbook and the challenge was accepted hastily by me without any real consideration of how difficult it would be haha. Read on.

Azo Equipment

posted by on 18/08/2013

Usually with product features on Y&Y, we tend to review while they’re still new and base it off a week’s worth of usage. This time with this backpack, it’s a little different – I’ve been wearing it for almost two months and for someone who owns over 5 bags, it’s fair to say this is by far the best one I’ve owned. It’s perfect for my lifestyle, always on the go and always comfortable even carrying a crap load of stuff (Macbook Pro, SLR and gym gear). As always, I remained behind the lens for the shoot, Derek – the leader of the Y&Y’s internal #teamimageting stepped into the frame. More on the reverse.

BookMarc

posted by on 20/07/2013

I’m sure this is a common childhood memory for every bookworm in the world, but I remember after being told to go to bed, I’d find myself reading in the dark praying that any ounce of light that escaped from my curtain would cast itself on to my page as I finished the last line of my Jacqueline Wilson book. Let’s just say that light did me well cause I still have that 20/20 vision. More on the reverse.

London Collections: Men – Highlights

posted by on 23/06/2013

As you may have noticed (from the barrage of runway updates on twitter and street-style shots on Instagram this week) London Collections: Men has just wrapped up its 3rd season. For those unfamiliar with the bi-annual showcase…think of ‘LCM‘ as London Fashion Week dedicated solely to the appreciation of menswear. As the rest of the fashion parade set their eyes on Pitti Uomo & Paris Showrooms…here is a recap of our favourite shows, looks and everything else in between…

Oliver Sweeney – The Compass Collection

posted by on 13/06/2013

Oliver Sweeney have recently introduced their latest collection dubbed The Compass Collection. You could be forgiven if you thought that they has spread their wing and ventured into making beautifully crafted compasses, however you’d be wrong. The Compass Collection is in fact a new contemporary casual collection expertly fashioned using materials from one of the greatest tanneries in England, Charles F. Stead.

adidas Energy Boost

posted by on 09/06/2013

During the Y&Y site hiatus and redesign, we were invited down to the Energy Boost launch where adidas unveiled a new running shoe that it claims will be a revolution in the running scene. We were intrigued by the bold claims and over the last 10 weeks, Annabel and I have put the trainers to the test. Check out the visuals and read about our experience after the cut.

A Homage to the Blue Jean

posted by on 02/06/2013

Last week we celebrated the 140th birthday of the iconic 501 jean, this week we’re paying homage to the blue jean in our own special way. Of course, we’d tie in our city into it. No place like home, baby. When you think denim, you naturally think Levi’s. I know the post modern ‘hipster’ would respond with [insert Japanese selvedge denim brand] and New Balance sneakers. It’s the current contrived combination that seems to be going around, for me – it’s always been about Levi’s. Not just because of their strong clean branding (I’m a design nerd like that) but for the comfort and versatility.

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