What a question, makes you wonder ey? We live in such a fast paced lifestyle in London, well I do anyway. In this age of connectedness, it’s so easy into fall into the comfortable booby trap with your day job and other projects. Once you fall into that trap, you probably won’t realise your in that situation for a whole minute. Luckily for me, I have a whole bunch of personal projects outside of work to drown myself in – photography, Y&Y, a documentary amongst other things. Even then, I still feel like I’m always working and doing the same but different things all the time!? So when was the last time I tried something new. You’ll have to hop on after the cut to find out.
follow YIN on twitter
Here’s a hilarious short film from a fellow East Londoner, Daniel of TKB Visuals who I met a few weeks back at VLM. This light hearted comedy film follows Tobi’s (Kiell Smith-Bynoe) epic wait for his favourite drink, Supermalt at a birthday party. Life without Supermalt makes him impatient and takes matters into his own hands, which leads him into a little bit of a pickle. See what happens on the reverse.
follow YIN on twitter
Noted down this quote during a talk at a conference, it really stood out for me. Such a simple statement but a lot of us don’t really believe it. Making a difference in someone’s life doesn’t just mean giving money, we can help by giving encouragement, time, teaching, forgiving and above all, by showing some love. Think about the area you live in, the community around there, the schools you studied as a child – don’t you want to go back, share your story and possibly influence someone to better their lives? Invest a bit of time. I keep seeing tweets from people complaining about giving and not getting anything back. Selfless giving is purely about giving and expecting nothing in return. I’ll end with this quote with a line from my 14 year old cousin: Generosity is the cure to our fragile world filled with greed, ignorance and foolishness.
He’s a genius.
follow YIN on twitter
Good morning! We’re back after a 2 week eargasmic hiatus – last week wasn’t one of the best music release wise and we spent a few days out of the country so missed out on a whole heap of gems. Back with six glorious songs from the past week, hop on after the cut.
follow YIN on twitter
I think my earliest interest in advertising came through Nike‘s advertising, especially the football adverts. They ALWAYS go all out and this time is no exception; utilising YouTube’s clickable functionality to tell a story through ‘hidden tunnels‘ in the interactive video. The three-minute film highlights the next crop of star players coming through, like M’Vila, Gotze, Neymar as well as incorporating the young players from Nike’s scouting campaign ‘The Chance‘. Incredible – the kids must have been in dream land whilst filming this advert with footballers who have made it. Think my favourite part has to be the cameo from LeBron James who catches the ball in an Avengers Hulk-esque manner. FuelBand alert, more on the reverse.
follow YIN on twitter
Just incredible. My colleague at work put me on to photographer Romain Alary and Antoine Levi‘s project- Stenop.es. It’s done using a pinhole technique, a rather primitive technique that was once used by Renaissance painters back in the 14th century to project onto walls and paint over them. These guys simple utilise the technique to create a project from the outside on to the inside; with the two layers merging while the landscapes fill the interior’s intimacy to produce a fascinating end result that can brighten up any dull room. Beautiful, hop on after the cut to see more.
follow YIN on twitter
Mike Posner, love him or hate him? I’ve been a fan for a while, in fact I randomly stumbled across his music a few years back when he was still in college (university to us!). I actually introduced him to Y&Y readers in our launch week back in November 2009 – click here. A few years on, Posner having now graduated and slowly taking over the music world – having worked with the likes of Jay-Z, Lil Wayne, Justin Bieber and Timbaland in the past year. His hustle has to be respected, Reebok have teamed up with US maestro to launch the Reebok Classics‘ RealFlex campaign in London. He sits down with good folk at Vice to give insight into what it takes to make a classic and shares a little of his story. Hop on after the cut.
follow YIN on twitter
