Born out of passion for clean modernist design and meticulous detail, the debut Notch London collection is a strong mix of key wardrobe staples – shirts, jackets, soft jerseys, denim and clean outerwear. When they got in touch with us to give us our spin on their collection, we fell short of ideas – especially since much of our narratives play off brand’s histories and past. That’s where we’re forced to be creative, Y&Y’s always been about more than just posting photographs for the sake of it. It’s always about the team – the shift from a blogging platform to a platform where we can showcase what we create has been in place for a year. It’s forced us to work more as a unit to bring the features to life.
Every four years, at a pre-determined location, the world gathers to feast on a celebration of culture and sport. The stage is built higher than any other in existence. The biggest show on earth, they say, is ready to begin again.
What happens when you step in front of a camera? Most of us, like myself, freeze up – act unnatural, squint our eyes and try to portray a better looking version of ourselves. Most of the time it’s not a true representation of ourselves hence why you have a plethora of Instagram bathroom stars. There’s also candid photography or as some may call it – catching the subject in a natural reportage manner. I’ve been doing that for a while now, it’s perfect for weddings, events and lifestyle shoots where you don’t have to worry about an artificial expression conjured up by your subject. However when you’re on set of an editorial or a portrait shoot, my role as a photographer (far from pro!) is to make the subject feel comfortable and give them direction where necessary or else you’ll end up with an uncle shot. By uncle shot, y’all know what I mean – those cringe-worthy family portraits where everyone’s stood like a statue. You all know which ones I mean.
Man what a quiet period, it’s that time of the year where everyone’s a little burnt out and rejoicing in the fact that we have a few days off. For us, it’s time to start shooting content again after letting November and early December day job routines win the never-ending battle of balance. So it’s time to share what we’ve been up to behind-the-scenes, 2013 has been a great year in terms of repositioning Y&Y from a ‘blog’ to a content led platform. Screw your regurgitated blog nonsense. We prefer creating our own which is way more enjoyable.
It’s been a while since our last Y&Y Travels feature in Switzerland, it’s been long overdue but finally we’re back at it. DJB and I headed off to Nice last month for a weekend of exploration and an escape from the concrete jungle that is London. It’s always nice to get away even if it’s just for a few days, so when the folks at SKYN UK decided to send us on this expedition we just couldn’t refuse. Yes, you may be wondering why a condom company wanted to send us across Europe to experience fancy bars and restaurants, well the answer is simple – the folks over at SKYN like to do things a little differently and we certainly weren’t complaining. Any excuse to indulge in a lifestyle to the norm and take a few days off work. More after the cut.
When it comes to influencer activations and events, I rarely bother attending any more. It’s always the same forgettable experience with bunch of new product and folks talking monotonous PR scripts. Once in a while when I know it’s going to be good, I’ll crawl out of my batcave to attend and Nike+ FuelBand SE launch was definitely one of those. Taking the attendees out of their comfort zones was a key part of the day which I tried to embrace to the fullest, starting with cycling to skipping and much more. A half-day full of activities to help us interpret the day to day lifestyle usage of the FuelBand and it’s plethora of new features. It’s not just about the early morning gym session – it’s about maintaining activity throughout your day. Shocking fact: only 2% of us move for more than 5 minutes every hour. I’ve also got an interview with the man pictured above, Stefan Olander so head on over to the flip side.
NFL returns to London for the 2nd time in 3o days with home team Jacksonsville Jaguars taking on the San Francisco 49ers. As part of the build up to the game tomorrow, Nike UK tasked us with challenge to create an editorial piece around #gearupforfootball so instantly we took the route of a player’s mental/physical battle to prepare for game day. Location-wise, London is restrictive as the sport is still fairly new over here so finding an American Football field in London is near impossible. We opted for track and gym locations as NFL athletes are probably the most rigorous with their routines and have to be in top shape. It’s way more brutal than Rugby, even though you’re wearing pads and helmets – you’ll get clattered which makes me want to play even more haha. After the cut, have a gander at what we’ve come up with. Dipo & Adam taking over the words.