It’s been a while since our last Y&Y Travels feature in Switzerland, it’s been long overdue but finally we’re back at it. DJB and I headed off to Nice last month for a weekend of exploration and an escape from the concrete jungle that is London. It’s always nice to get away even if it’s just for a few days, so when the folks at SKYN UK decided to send us on this expedition we just couldn’t refuse. Yes, you may be wondering why a condom company wanted to send us across Europe to experience fancy bars and restaurants, well the answer is simple – the folks over at SKYN like to do things a little differently and we certainly weren’t complaining. Any excuse to indulge in a lifestyle to the norm and take a few days off work. More after the cut.
When it comes to influencer activations and events, I rarely bother attending any more. It’s always the same forgettable experience with bunch of new product and folks talking monotonous PR scripts. Once in a while when I know it’s going to be good, I’ll crawl out of my batcave to attend and Nike+ FuelBand SE launch was definitely one of those. Taking the attendees out of their comfort zones was a key part of the day which I tried to embrace to the fullest, starting with cycling to skipping and much more. A half-day full of activities to help us interpret the day to day lifestyle usage of the FuelBand and it’s plethora of new features. It’s not just about the early morning gym session – it’s about maintaining activity throughout your day. Shocking fact: only 2% of us move for more than 5 minutes every hour. I’ve also got an interview with the man pictured above, Stefan Olander so head on over to the flip side.
NFL returns to London for the 2nd time in 3o days with home team Jacksonsville Jaguars taking on the San Francisco 49ers. As part of the build up to the game tomorrow, Nike UK tasked us with challenge to create an editorial piece around #gearupforfootball so instantly we took the route of a player’s mental/physical battle to prepare for game day. Location-wise, London is restrictive as the sport is still fairly new over here so finding an American Football field in London is near impossible. We opted for track and gym locations as NFL athletes are probably the most rigorous with their routines and have to be in top shape. It’s way more brutal than Rugby, even though you’re wearing pads and helmets – you’ll get clattered which makes me want to play even more haha. After the cut, have a gander at what we’ve come up with. Dipo & Adam taking over the words.
Bouldering? Say what. That was the reaction of Aaron, Adam, Derek and Tahirah on Saturday when I told them what we’ll be doing. It’s a sport that consists of a short sequence/moves that’ll help you climb up the wall, the sequences are usually referred to as problems. The only problem we had prior to arrival was the fact that we’d be climbing a wall up to 3-4 metres in height without any kind of safety harnesses. 4 metres is only about double the height of your room, doesn’t sound scary at all, right?
Boom. Time for another editorial from us, it’s been a whole minute since we’ve done a project of our own – the concept came to life after a random Y&Y meet-up over dimsum in Southbank. We wanted to do something solely with British brands and more than your average, standing on the street looking pensive hipster nonsense. The title will remind you of the film, our looks and chosen models will make you think otherwise. A stark contrast of reality, all shot around Upton Park. Right, I’ll leave it there as Aaron is going to take over after the cut with the narrative.
No, not mine but my cousin’s – you all know him already from the book review he wrote for the site over a year ago. The little man isn’t so little any more after turning 16 last weekend and as a present, I took him to his first ever football game. Unlike his brother, he saw the light from a very young age by deciding to switch allegiances from his father’s beloved Liverpool to the Arsenal. I asked him to share a few thoughts on what he thought of the whole experience after the cut.
It’s about damn time we shared another food feature, the last one was released all the way back in April when I headed down to Dante’s Fried Chicken pop-up in Shoreditch. Not quite sure why we haven’t done any more since then especially since I spend most of my monthly earnings eating out with my other half. It’s sad but true, however good food is always worth the money. When the good folks behind the Carribean inspired beach shack The Rum Kitchen spotted that piece on Dante – they asked us to come down and have a taste of what they had to offer. We were never going to turn down an invitation like that, come on now.