Our story

Who are we?

Yin&Yang was launched in late 2009 as a platform for two 2nd year Creative Advertising stu- dents - Niran Vinod (Yin) and Ernest Opoku (Yang) to document their lives, voice their opinions on everything they categorised as ‘cool’. Humble beginnings indeed.

Just over three years later we have grown exponentially, with over 10 regular contributors (or, as we term ourselves, family members), and an increasing international readership who share our passion for music, fashion, art, all things creative and all things London.

Somewhere along our three-year road, the vision changed. Growing from ‘2 fresh kids’ to a whole family of contributors, we found innovative ways to impart our passion for music, fashion, art, culture and creativity on our readers.

Not satisfied with merely documenting content dictated by the blogsphere, we decided to create. We turned interviews with some of world’s most talented musicians into conversations, we made stories experiences and created visual journeys worth a thousand words.

The family

We are Londoners. Through and through. We are dreamers. Our vision inspires us to stay curious. We are constantly curating and creating to one day call our passions, our living.

  • Family

    Aaron menswear writer

    1. instagram AayyRon
  • Family

    Nike stylist

    1. instagram NikeForrest
  • Family

    Derek resident ninja

    1. instagram Derek_dash
  • Family

    DJB assistant editor

    1. instagram imdjb
  • Family

    Amon film critic

    1. instagram awarmann
  • Family

    Annabel writer

    1. instagram bani13
  • Family

    Candice writer

    1. instagram candiebrown
  • Family

    Eniola writer

  • Family

    Lucy theatre critic

  • Family

    Tahirah assistant editor

    1. instagram tahirah_
  • Family

    Jaswinder silent member

    1. instagram jaswindervirdee
  • Family

    You? join us

We’re always looking to expand the team, essentially what we want to do is create a young creative network. Explore the site, read our material and if you think you can contribute something different to the site then get in touch.

Join us

Who we've worked with

Our partnerships, many of which have developed from brands and collaborators simply being fans of the site initially, include but is not limited to ASOS, H&M, Nike, Dell, adidas, Puma, HP, Chanel and Virgin Active. We look forward to creating with you.

  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand

If you would like to know more, please contact Yin or Yang to request a media pack.