Red Wing Heritage

posted by on 05/05/2015

While we love technology and the new, we get just as excited about heritage brands and products with history, just have a look at our work with Levi’s or the story of how we’ve attempted to Make History. This time we’ve been given the opportunity to work with another brand that we’ve admired for a long time. If you don’t know already, Red Wing is an American brand rooted in uncompromising craftsmanship, with over 100 years of practice in the art of designing and producing footwear that’s made to last. With two pairs of boots and a woodland to explore, Adam and I put their hard work to the test.

Introducing NOTCH London

posted by on 18/04/2014

Born out of passion for clean modernist design and meticulous detail, the debut Notch London collection is a strong mix of key wardrobe staples – shirts, jackets, soft jerseys, denim and clean outerwear. When they got in touch with us to give us our spin on their collection, we fell short of ideas – especially since much of our narratives play off brand’s histories and past. That’s where we’re forced to be creative, Y&Y’s always been about more than just posting photographs for the sake of it. It’s always about the team – the shift from a blogging platform to a platform where we can showcase what we create has been in place for a year. It’s forced us to work more as a unit to bring the features to life.

Meet Cherelle Brown – IAMQING

posted by on 26/03/2014

As twenty-somethings in the creative industry, we find that there is no structured path, when it comes to securing our dream job. Yes university does help, but it is the first step because we all know when you graduate, the real work begins. Yet somehow we push the fact that it may take until the end of time to achieve our goals to the back of our minds, as we dive into the pool of free labour and uncertainty. But Cherelle Brown, Accessories Designer and Founder of unisex bag line IAMQING gives us hope, showing that we have the power to create our own opportunities instead of waiting for them to approach us which is very much what we believe in. As we style a few looks with her latest collection Cherelle tells us how much family plays a big part in supporting your dream. For she believes that taking risks and remaining humble are a few keys to gaining success.

MA.STRUM

posted by on 20/01/2014

When it comes to men’s outerwear, a versatile winter jacket is an essential item of the wardrobe. Something that will last, suit all your needs, and still have you looking good as you fight the winter in style. Today, we present MA.STRUM; a brand whose focus lies solely on producing high quality, technical clothing that can serve the weather in any given environment. We got asked by MA.STRUM to put some of their key AW13 pieces to the test in a day out in the grey, wet and windy city.

Dr. Martens – Factory Visit

posted by on 09/12/2013

On a dreary British day, or any other day for that matter, Northamptonshire may not appeal to most Londoners who are more used to the hustle and bustle of the city. However I discovered that there is more to Northamptonshire than first meets the eye and that it is arguably the home of British shoemaking. It is simple really, follow the sounds of clicking, buzzing and whirring and you will end up at the surprising birth place of a longstanding cultural British icon, the home of Dr. Martens.

Pocket Square Clothing

posted by on 17/09/2013

It has been a while since Derek and I dropped a big fashion post on you, so what better time to treat you all than during London Fashion Week. For this one we have teamed up with a great brand that you may or may not be familiar with, Pocket Square Clothing. Dedicated to both timeless and contemporary design, PSC does not limit it self to just the accessory in its title with a range of bow ties and neck ties vast enough to please even the fussiest of customer. It is their attention to detail and great eye for design, be it minimalist or extravagant, that ultimately shines through in the quality of every individual piece that they make. Because of this, it was easy for Derek and I to put together pocket square focused looks. Read on and see exactly what we put together.

BookMarc

posted by on 20/07/2013

I’m sure this is a common childhood memory for every bookworm in the world, but I remember after being told to go to bed, I’d find myself reading in the dark praying that any ounce of light that escaped from my curtain would cast itself on to my page as I finished the last line of my Jacqueline Wilson book. Let’s just say that light did me well cause I still have that 20/20 vision. More on the reverse.

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