Summer is here, right? Who knows in London. Still, it’s that time of the year to enjoy this city to the most. By that we mean getting the hell out of here. Kidding… Kinda. This weekend we’re in Brighton covering WILD LIFE Festival. We count that as the kick start of summer. With that said, it gave us some time to look forward to the summer ahead and what we’re setting out for. We outchea.
It’s been a very long time since the site has seen a truly personal post, since one of us has shared how we’re really feeling. It’s been almost two years since Yin published, Losing Your Equilibrium, which I remember impacting me greatly when I first read it, one of the lessons he imparted upon us was to ‘Be energised by what you do.’ At a time when I don’t feel particularly energised, let’s return to that idea, hopefully this’ll be cathartic for me and in sharing my feelings I can put some other people at ease by letting them know they’re not alone.
Everybody has story to tell, authentic moments that deserve to be shared with audiences of one to a hundred and more. As Yin & Yang has evolved, storytelling has become the end goal for everything we produce. We recently hit our 5-year anniversary and what a journey it has been so far. While some of us are starting to show our age (Yin getting married and so on), we’re showing no signs of slowing down. In line with our story, and their own, legendary Kentucky bourbon brand Jim Beam asked us to showcase what #MakeHistory means to us. A brand dating over 200 years, they’ve made quite a history by staying true to themselves, being bold and adapting over time. This sounded all too familiar for us, so we thought we’d take a look at making history from our angle. Read on to see our journey.
It feels strange writing one of these things again. The last time I opened up with a personal post was a while back and even then, I probably only scratched the surface with a quote. Funnily enough a topic of conversation that many of my fellow mid-20s friends and I speak about is balance and how it’s somewhat unattainable in the industries that we find ourselves in. A society that celebrates the overtime worker, the one who stays in the office till past midnight and shows up at 9am to do it all again. For me, my job has always been about producing great work that satisfies my creative needs. Y&Y is the side project that allows me to freely create whatever that comes to my mind – budget allowing that is. It’s fast come to realisation that trying to juggle the day job and a growing side project has its ups and downs. Read on my friends.
No, not mine but my cousin’s – you all know him already from the book review he wrote for the site over a year ago. The little man isn’t so little any more after turning 16 last weekend and as a present, I took him to his first ever football game. Unlike his brother, he saw the light from a very young age by deciding to switch allegiances from his father’s beloved Liverpool to the Arsenal. I asked him to share a few thoughts on what he thought of the whole experience after the cut.
The tower of Babylon, Sauron‘s Tower, some kind of Decepticon – that’s exactly what runs through my mind when I look at the Europe’s largest building towering over London’s skyline. The Shard certainly looked a little odd when it first started rising up in that area of London where there’s no real skyline. Does this new building warrant the extra £££ over the London Eye? Read on.
Thank you. Thank you. You’re far too kind for waiting so long, can we get encore before y’all start reading the post. Press play. After a two month hiatus/hibernation, we’re back. Notice the new new? It’s finally ready and bug free (we hope). Y&Y 3.0 is here, the best iteration yet – mobile friendly, cleaner, led by our own content as opposed to curation. More on the flip side.