Yin&Yang x Farah SS14

We style Farah’s SS14 in Richmond Park.

Introducing NOTCH London

A celebration of clean modernist design and meticulous detail.

Four cities. Four nights. 4 Series.

From Malaga to London with the BMW 2 Series

Nike – England World Cup 2014 Home Kit

Where the shirt is, football is. All day. Every day.

Losing Your Equilibrium

posted by on 22/07/2014

It feels strange writing one of these things again. The last time I opened up with a personal post was a while back and even then, I probably only scratched the surface with a quote. Funnily enough a topic of conversation that many of my fellow mid-20s friends and I speak about is balance and how it’s somewhat unattainable in the industries that we find ourselves in. A society that celebrates the overtime worker, the one who stays in the office till past midnight and shows up at 9am to do it all again. For me, my job has always been about producing great work that satisfies my creative needs. Y&Y is the side project that allows me to freely create whatever that comes to my mind – budget allowing that is. It’s fast come to realisation that trying to juggle the day job and a growing side project has its ups and downs. Read on my friends.

Yin&Yang x Farah SS14

posted by on 19/05/2014

It’s been quite slow on the features front lately, we’ve been busy with well… life! But on the flipside we’ve also been creating so things will be picking up again shortly. Anywho, in support of their Spring Summer collection for 2014, the guys over at Farah reached out to us to put together a series of looks for them. As a great opportunity to create good content was thrown our way, we were happy to get involved. More after the break.

Introducing NOTCH London

posted by on 18/04/2014

Born out of passion for clean modernist design and meticulous detail, the debut Notch London collection is a strong mix of key wardrobe staples – shirts, jackets, soft jerseys, denim and clean outerwear. When they got in touch with us to give us our spin on their collection, we fell short of ideas – especially since much of our narratives play off brand’s histories and past. That’s where we’re forced to be creative, Y&Y’s always been about more than just posting photographs for the sake of it. It’s always about the team – the shift from a blogging platform to a platform where we can showcase what we create has been in place for a year. It’s forced us to work more as a unit to bring the features to life.

Four cities. Four nights. 4 Series.

posted by on 09/04/2014

We’ll leave the tranquility to Adam and Derek this time around, as they Escaped the City DJB and I drove straight into the heart of as many as we could. With little time and a lot to do, there was an urgent need for speed. Luckily, the BMW had that covered.

Nike – England World Cup 2014 Home Kit

posted by on 31/03/2014

Every four years, at a pre-determined location, the world gathers to feast on a celebration of culture and sport. The stage is built higher than any other in existence. The biggest show on earth, they say, is ready to begin again.

Meet Cherelle Brown – IAMQING

posted by on 26/03/2014

As twenty-somethings in the creative industry, we find that there is no structured path, when it comes to securing our dream job. Yes university does help, but it is the first step because we all know when you graduate, the real work begins. Yet somehow we push the fact that it may take until the end of time to achieve our goals to the back of our minds, as we dive into the pool of free labour and uncertainty. But Cherelle Brown, Accessories Designer and Founder of unisex bag line IAMQING gives us hope, showing that we have the power to create our own opportunities instead of waiting for them to approach us which is very much what we believe in. As we style a few looks with her latest collection Cherelle tells us how much family plays a big part in supporting your dream. For she believes that taking risks and remaining humble are a few keys to gaining success.

Escaping the City

posted by on 17/03/2014

Living life in one of the greatest cities the world has to offer is something we take for granted far too often. It can also be argued however that us busy Londoners don’t take the time to explore the amazing countryside that the UK has to offer. Exploring the great British outdoors has been on the Y&Y agenda for a while now, and we took the opportunity to tick it off (to an extent) when Premier Inn asked us to explore the Lincolnshire countryside and offer one of our lucky readers the chance to win a weekend getaway for two. Read on to see the amazing weekend Adam and Derek had when they packed their bags and escaped the city.

 

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