When it comes to men’s outerwear, a versatile winter jacket is an essential item of the wardrobe. Something that will last, suit all your needs, and still have you looking good as you fight the winter in style. Today, we present MA.STRUM; a brand whose focus lies solely on producing high quality, technical clothing that can serve the weather in any given environment. We got asked by MA.STRUM to put some of their key AW13 pieces to the test in a day out in the grey, wet and windy city.
What happens when you step in front of a camera? Most of us, like myself, freeze up – act unnatural, squint our eyes and try to portray a better looking version of ourselves. Most of the time it’s not a true representation of ourselves hence why you have a plethora of Instagram bathroom stars. There’s also candid photography or as some may call it – catching the subject in a natural reportage manner. I’ve been doing that for a while now, it’s perfect for weddings, events and lifestyle shoots where you don’t have to worry about an artificial expression conjured up by your subject. However when you’re on set of an editorial or a portrait shoot, my role as a photographer (far from pro!) is to make the subject feel comfortable and give them direction where necessary or else you’ll end up with an uncle shot. By uncle shot, y’all know what I mean – those cringe-worthy family portraits where everyone’s stood like a statue. You all know which ones I mean.