So here it is, something that I think the whole team and I have been waiting for. Our Scandinavian themed shoot! Yes! Yin put Drake’s “Started From The Bottom” on and everybody did a little two step, because that day was the first time I met the Y&Y family and was also my first shoot as a Stylist for Yin&Yang. It was a special day for us.
The inspiration and the concept behind the shoot came from me spending a day at work with my dad who is a Building Surveyor. I can’t lie, I was kind of dreading this day with him, as I wasn’t looking forward to a 7am-9pm shift, which are the kind of hours he works everyday.
He was project managing a group of apartments that used to be a bus garage in West Hampstead which are worth roughly about £650,000 each.
But when I stepped into one of the houses I was blown away by the minimalism and simplicity of each apartment. It reminded me of what I expected the apartments to be like in Stockholm, and everyone who knows me is aware of my obsession with anything Scandinavian, so I decided that one day, I’d do a shoot here and that day finally came.
There’s only thing you cannot control on the day of your shoot especially in London, and that’s the weather, but God blessed us with a warm and sunny day (Thank you Jesus!)
The theme of the shoot was based on my interpretation of Scandinavian street wear style. The ensembles were based around the aesthetic of the four apartments. The colour palettes were very soft with neutral and minimal tones just like the apartments.
I wanted to play around with mixing formal and casual wear, which I wanted to incorporate into all the looks. Here you see we layered a light waterproof hoodie from Uniqlo, under a Beyond Retro tailored suit, and some Puma x Alexander McQueen trainers.
To give some ensembles a little definition we contrasted the neutral outfits with texture and bright such as the Beyond Retro blazer with the David Beckham Long Johns, and New Balance trainers, which adds a pop of colour to the look but also compliments the grey textured backdrop. I love how marble bright green sole on the Nike Lunars compliment the texture and colour of the wooden stairs.
Styling is one thing, Photography is another, but I’ve found that Art Direction is extremely important as it ties in both styling and photography A good friend of mine Alex Chamberlain who is also a stylist, and studying to be a designer has been with me from the start, when this editorial was just a mood board on my laptop. He saw my vision from the beginning, and really helped to execute what I was trying to convey.
It’s not all the time that you get to work with people that you get along really well with.
Everyone knows I can talk to till the sun goes down, but when it comes to explaining my vision I can barely get a word out. So it’s nice to have people like the Y&Y team) understand me when I’m mumbling about what my vision is. Enjoy the visuals.