On a chilly Thursday in February, Yin&Yang celebrated our (then) upcoming launch of Version 3.0 with a night at Boxpark, in Shoreditch – east London. More than just a launch party, we took the night as an opportunity for Yin&Yang to be seen, and heard, in the ‘physical world’.
For us, Yin & Yang has always been about translating our real life experiences into a dope editorial online experience. As individuals and as a collective, we’d been successfully doing that. But we’d never been able to do so with our readers.
Knowing we were grafting hard towards the launch of Version 3.0, we acknowledged it was time for Y&Y to be a live tangible experience not just for us, but also for our audience.
Ping Pong Dim Sum took care of Y&Y Eats, with the contemporary Chinese Dim Sum eatery serving up delectable canapés and original cocktails that had the crowd going wild. Tiger Beer and Volvic water kept spirits high and thirsts quenched throughout the night.
Usually a weekly blog feature on the site, Eargasms came alive with a bunch of special performances. West London singer Rukhsana Merrise opened the night with songs from her unreleased EP, Conversations With Becky. Songstress Juliyaa who showcased cuts from her Stars & Dragons EP alongside some phenomenal refixes. Shadez The Misfit turned the energy up with his performance, delivering cuts from his mixtape Misfit Maximus II. Wordsmith GREEdS closed the performances with the most engaging and thought-provoking spoken word any of us had seen in a while.
If that weren’t enough, Grand Motif kept the decks warm, artfully soundtracking the night’s buzzing conversations, beautiful connections and good vibes with classic hip-hop and R&B jams.
The Family –
Well, that was our guests. The night felt like a really good family party without the drunk uncle.
An intimate shindig; we’d anticipated around 200 guests on the night but around double that number turned up to party with us. However, the numbers weren’t what was important. Being able to share our vision (and a sneak-peek of the site’s new interface) with friends of the site, friends and family of us as individuals, and folk who just came looking for a party was very, very special.