It’s been quite slow on the features front lately, we’ve been busy with well… life! But on the flipside we’ve also been creating so things will be picking up again shortly. Anywho, in support of their Spring Summer collection for 2014, the guys over at Farah launched their “Styled by” campaign and reached out to us to put together a series of looks for them. As a great opportunity to create good content was thrown our way, we were happy to get involved. More after the break.
For this shoot we ventured an hour and a half on the district line to the beautiful Richmond Park. (Nike and I were so harrowed by the journey that we were forced to stop for food supplies). We knew it would be great to shoot in a parkland environment hoping textures from the landscapes would play the perfect backdrop to contrast the collection.
Richmond park is gorgeous especially when the weather is behaving itself and there are plenty of wonderful photo opps not just generally but for shoots like this. There are trees all different shades and sizes, open grassland and a gorgeous lake all of which shape quite the landscape. I wasn’t a fan of those deers though. Why do they have to come up so close, I don’t like mingling with animals!
Farah for me in the past has delivered quite a lot of transitional wear, but that’s not a negative. It just means that buying from them, you can be confident you’ll be getting a good few wears. An investment piece might be going too far but you catch my drift.
But actually this season I feel like Farah have delivered something quite refreshing, by utilizing bold prints and patterns across the collection with pieces like the Askrigg short sleeve shirt and the Gatsby short sleeve shirt from looks 1 & 5 modeled by now resident Y&Y model Adam. However you don’t feel the brand has lost its trademark clean-cut finish and transitional appeal as demonstrated in look 3 with the Rafi Dobby polo t-shirt, the balance is just right.
With a plethora of prints and patterns we wanted to do something different to our shoot with NOTCH. Anyway I’m not the stylist; this was Nike’s vision- Y&Y’s resident stylist. Read all about it below:
The inspiration behind the styling, was mainly to accentuate the bold colourful pieces, making the shirt or the short the focus of the ensemble. Pairing the patterned shirts with a pair of dark denim bottoms, and adding a soft and subtle shirt to a colourful printed short compliments the ensemble but keeps the statement piece the focus. Perfect example how patterns can be worn clean and minimal by finding the balance (although clashing patterns can work, but not all the time).
Farah Vintage’s selection of shirts are so versatile as they can be worn in the day and in the night, which is perfect for someone who needs to be both smart and casual in the same day. It was really exciting to see the African inspired prints incorporated into this season, perfect for when summer arrives!
Browse Farah’s Spring/Summer 2014 collection on their website