While paying a visit to Japan late last year, I had the pleasure of meeting those behind Sydney based best paper writing service brand Sokarno. The brand focuses on high quality garments made in limited numbers giving a level of exclusivity to each piece. Amongst a sea of brands attempting to gain attention for out there patterns and cuts, Sokarno creates timeless but modern pieces with its heart in real quality, which starts at the design stage and moves its way into the fabrics and finishes. Even their packaging screams, “you’ve just bought something special!” The latest collection drops on the 1st August and you can see more of it after the cut!

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“I’ve always believed that the human being is more creative when he is at peace with humanity,” says Mr. Brunello Cucinelli, the founder of the brand by the same name. Mr Porter have done a wonderful job of documenting the motivation and inspiration behind the luxury brands artistry, craft and creativity. There is an undeniable philosophy that goes into their design and manufacture which stretches far beyond “fashion”. Check out this short one, after the cut.

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For the first time in almost a one hundred years, the iconic Converse Chuck Taylor All Stars have undergone a redesign. The famous design hasn’t changed dramatically, rather it’s been brought into the 21st century. While I’ve never found the All Star particularly uncomfortable, the main change by its Nike owners is to the technicalities of the shoe which aim to make it more comfortable, in the process they’ll see a slight price increase too. Check out the redesign after the cut.

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MUJI has a ridiculous power over me. In fact, I know plenty of other people who suffer the same fate as me when approaching a MUJI store on your strolls. The fate that you will end up inside that store. Through no choice of your own, you just find yourself wandering inside and buying yourself some pens, a notepad and a small travel bag you’ll likely never use. Saying that, the reason why I can’t resist going inside is because their stuff is amazing. Minimal branding, clean design and super functional. They’ve recently released a whole new batch of travel essentials, showcased in a brilliant short film showing off the items from packing to final destination and how best to use them on your travels. Watch it after the jump.

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One of our favourite brands here at Y&Y, UniQlo, has joined forces with French brand Lemaire to offer “timeless elegance to everyday essentials“. The collection is a bit of added confidence to those pieces you can wear everyday that UniQlo has become so well known for. Led by Christophe Lemaire and Sarah-Linh Tran, the French brand is gaining a lot of well-deserved attention across the world, building on it’s already respected position in Europe. It really is a great collaboration in our books, and produces pieces that rivals the likes of the sophisticated high-street retailer Cos. Though we can’t see much of the collection just yet, this is one to get excited about. Read more after the jump.

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This is the type of content we love to see brands produce. It’s beautifully made, has real substance and doesn’t force a product down your throat. Not only is Yoji Tokuyoshi’s story of moving from Japan to Italy and developing into a master of his craft captivating, it is also very similar to the story of Red Wing Heritage and it’s development. It’s easy to see why they chose to tell it, his passion for quality and hard work is a true reflection of the brands personal ethos. We produced a feature on the brand a couple of months ago, so you already know we’re big fans! Check out the video after the cut.

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i-D magazine’s latest effort sees them pay homage to decades of subcultures. As this year sees i-D Magazine celebrate 30 years of beauty, they collaborate with Microsoft on the “Beautiful Collaborations” project. A visual journey that explores subcultures and how they’ve changed and evolved over the decades gone by. You saw all the action on set, now feast your eyes on the end product and how i-D and Microsoft have married of beauty, craft and technology. Watch after the cut

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Basketball is a global sport. Long gone are the days of the sport having a sole presence in the US. Not only are there a growing number of international players in the NBA, but there are also plenty of global basketball events. If you know anything about basketball, you should be familiar with Quai 54 - a streetball tournament held in Paris where players from all around the world come to win. Today marks the start of the 3-day tournament situated in the picturesque Place de la Concorde, right in front of the iconic Eiffel Tower. I’ll be there to shoot the event and hopefully play a little too! So keep an eye out on our social channels and for a full feature soon. To celebrate this years event, along with the 30th birthday of Jordan brand, Nike and Jordan have released some Europe exclusive kicks. Can’t say I’m a fan of any of them to be honest, but they may tickle the fancy of some people. Check out more on Q54 after the cut, and some info on these new drops.

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It may be hard to believe but the sun is out, or at least has been out the past couple days, and when the sun is out the legs come out. Now I personally have never really been one for wearing shorts, i’m that guy you see in the blistering heat still rocking jeans like it’s winter, although over the years i’ve become a little more used to the idea of showing a little skin. Fortunately for me Topman have recently birthed a new campaign dedicated to shorts entitled ‘Short Stories‘. The campaign focuses on four very distinct variation of shorts, chino, denim, sweat and swim. Readers are also encouraged to finish their short story on Twitter and/or upload an image to Instagram of themselves wearing one of the four variation of shorts. By doing this readers will be in with a chance to win a trip for themselves and three friends to Barcelona. To find out more about the campaign and how to enter the competition please click here.
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Just a few week’s ago Adidas launched their Pharrell assisted campaign for Supercolor; a range of Adidas Originals Superstar trainers available in 50 colours! We’ve teamed up with the guys over at Footasylm to giveaway a pair of red Supercolors. Interested? All you need to do is answer the question correctly and fill in your details on the flipside.

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