We’ve been big fans of the minimalist watch brand Larsson & Jennings for quite some time, their watches are affordable while still maintaining their place as an investment piece that will be with you for years to come. Their classic and minimalist design means each piece is, excuse the pun, timeless and made to withstand the follies of fashion trends. The new space on Monmouth Street in Covent Garden is designed just like their watches, clean and minimal. The Swedish brand has also brought a touch of home into the space with a Fika bar so that you can get your caffeine fix while choosing your perfect time piece. Check out the store in more detail after the cut.

follow AARON on twitter and instagram

K-Swiss have recruited music producer Diplo as the face of their latest initiative in support of young entrepreneurs. The global campaign “The Board” will induct 100 of you onto a board that will be tasked with rejuvenating the K-Swiss brand. If you’re successful, you will receive specialist training programme that will give you the opportunity to learn from industry specialists and have access to a global network of collaborators and industry experts. More after the break.

Follow YANG on Instagram + Twitter

Finding a bag that can hold all of your essentials for work along with gym attire that caters to a mobile lifestyle isn’t easy. Everyone hates that one person on the tube with the extra large backpack bursting at the seams that refuses to take it off! The Aer Fit Pack is a kickstarter project proposing a bag that blends clean and understated design with a the functionality required to store and separate everything you need on the go up to 19 litres. I weirdly really like the design for this, I mean sure it’s nothing to write home about - but the simplicity does it for me. Although with all those compartments, better mind your “essentials” don’t get lost! More of the bag on the flipside.

Follow YANG on Instagram + Twitter

Ben Sherman have launched their watch collection for this year’s spring summer; with a varied range of timepieces, the collection highlight’s Ben Sherman’s classic approach to design all the while staying true to traditional British heritage. With a clear focus for timepieces than can be worn everyday with both smart and causal looks – the smarter range blurs the lines between form and function offering clean-cut style through a range of HQ leather and stainless steel straps and facades. The casual end of the collection has a more sporty appeal, dabbling slightly in more colour palettes and exploring a less design-led approach in favour of a more relaxed aesthetic. To further emphasise on the brand’s love for its heritage, each watch is designed and named around Ben Sherman stores - prices start from a decent £60. See the collection after the break.

Follow YANG on Instagram + Twitter

Ahead of spring, Farah presents their first ever sportswear capsule collection. Sporting a range of sweats and shorts as well as luxe sport jackets for extra measure, the collection is combines performance and practicality with style, drawing on the blocky and monolithic structures of the urban cityscape. For a debut, it’s strong - it’s not exactly gymwear but quite clearly your everyday wear with Farah’s use of a very neutral colour palette. The usage of grey, white and navy score these pieces a place in your casual selection. Check it our after the break.

Follow YANG on Instagram + Twitter

“Don’t decide your style based on my style” says Pharrell, the face of Adidas’ latest campaign: Supercolor. The campaign reinvents the iconic Superstar sneaker (which is celebrating it’s 45^th birthday this year) using diversity as inspiration - the shoe will be available in FIFTY different colours and you know there are sneaker heads out there who’ll purchase the whole range. This will solve a lot of first world problems problems, there’s nothing more annoying than seeing a nice pair of trainers and hating all the colour ways – see, problem solved. Anyways, check out the short and sweet promo film after the break.

Follow YANG on Instagram + Twitter

After picking up my first pair of Tubular Runner’s a couple of weeks ago, I’ve grown to like the shape more and more. Adidas Originals seem to be really pushing the design with a string of new releases in black, stone, blue and yellow. While an all black colour way will always be my choice, the “Sea to the Sky” pack in blue and yellow has a real appeal. Check them out after the cut.

follow AARON on twitter and instagram

Ma.Strum deliver a line of lightweight zip-up jackets with the ability to be folded and packed into it’s own built in zipped carry case. Yes it’s perfect for a ski holiday… or maybe your next festival stint. The jackets which are available in three colours, are equipped with foil backing for heat retention, under arm vents, side entry pockets, a detachable hood and they’re water proof. They come in bright yellow (forget getting lost on the ski slopes), a khaki green and a navy blue. Priced at £200, MA.Strum has never been cheap but they specialise in providing top quality, cutting-edge outerwear, putting function before form. Check it out.

Follow YANG on Instagram + Twitter

In previous lookbooks, NOTCH continued to keep it “safe” sticking to the clean-cut, simple style that they’re known for. Inspired by 20th century sculptures and furniture, the British brand have gone down the traditional route for Autumn/ Winter 2015 with the use of materials like corduroy and key pieces like Macs and Bombers. But they’ve managed to retain their modern look and feel where they’ve experimented slightly with patterns and prints more. But again they’ve kept it subtle and in line with their ethos, they continue to exercise the art of clean-cut, well-constructed understated clothing. Check it out after the break.

Follow YANG on Instagram + Twitter

River Island‘s menswear gets stronger every year and this season the Studio Collection is once again an example of that. The sophisticated monochromatic colour palette adorns a selection of high end, technical, fabrics to create minimalist sportswear pieces with a tailored finish. Highlights of the collection, which will launch mid April, include the appliqué sweat, mac and the mesh bomber, which is undoubtedly a statement piece. Check out the collection, after the cut.

follow AARON on twitter and instagram