
BIC - The Universal Typeface
posted by Yin on 01/07/2014
Guess who’s back? After a refreshing month away in India, I’m back in the home of materialism and colonialism. Slowly getting back into the swings of things - not too fussed about all the endless content that I missed out on. Here’s something that I stumbled upon that’s a little different from the norm, BIC - the disposable pen company has launched the Universal Typeface Experiment, a digital attempt to create a unique handwritten font by using as much handwritten letters as possible. You might be wondering how this is possible - it’s all digital using Mobile Connect technology which allows users to to write in a natural way - as they would with a BIC pen on paper.
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The Universal Typeface Experiment - Website.
Watch below to understand a bit more about the algorithm and process. BIC will be releasing the first iteration of the universal handwritten typeface in August. It’ll be interesting to see what they develop.
Funny, one of the share captions from an advertising blog mentions how meaningless this is. I’m pretty sure 90% of advertising is meaningless but hey - that’s a whole another debate.Buy silvitra canadasilvitra canadasilvitra canadasilvitra in usasilvitra in usasilvitra australiasilvitra australia