Casey Neistat - DO MORE | Nike
posted by Yin on 31/12/2012
Gah, brilliant. Nike has been brilliant at tapping into digital brand ambassadors and Casey Neistat is definitely one of them. The film maker and director was asked by the Swoosh to create a film about earning Fuel Points which requires him to be active. In true, Casey fashion - he decides to head to the airport without tickets and travel the world on a highly active adventure across the globe 5 days. Result = A bazillion Fuel Points earned through a various activites in a plethora of countries. Perfect timing with 2013 around the corner - what will you be DOING MORE of? Anything can happen. Make it count. Happy New Year folks!
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