Ofcom Allows Product Placement On UK TV
posted by DJB on 28/02/2011
From today product placement in UK TV shows will be allowed as agreed by Ofcom and Parliament sometime last year. Regulations still apply in certain areas but are far more relaxed on the matter as a whole. It’s time to watch out for those Coca Cola endorsements during our daily intake of Coronation Street and Hollyoaks. I saw an advert from Ofcom explaining the newly agreed terms for the first time yesterday, for those who haven’t seen it check it out on the flipside as well as more details of the new restrictions.
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