So last night, a few of us ventured down to Nike‘s Make It Count exhibition launch in Shoreditch. As you’ve probably realised already, I’m pretty fond of this campaign. So much so that I wrote an essay of a post dissecting each of W+K‘s media channels used for the campaign. You can read it here, if I had the time; I’d have loved to dissect the sociological aspects for using such inspire and motivate methods to grab people’s attention. That would require a hell of a lot research as it’s something that I know very little about. Sigh, I’ve blabbed on. The event was a private viewing of the exhibition space with the photographer Adam Hinton showcasing the Nike athlete portraiture for the campaign. More on the reverse.
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We’re a family. Not just a bunch of WordPress nerds who sit behind a mac all day blogging away – we actually do meet up once in a while. Honestly, the family is so diverse, we have developers, designers, writers, critics, music aficionados, marketing execs and more. What brings us together? Our love for London and it’s booming creative culture. It’s been a glorious year, bring on 2012 already – time to up the game with the relaunch. New content coming your way! Hope on after the cut to peep a few hilarious photographs of the family.
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Sorry for the inconvenience, I know you missed our constant updates on the world of fashion, music and art. First of all, noticed any changes? If not clear your cache, voila. Welcome to Y&Y v 2.0. We started the site over 2 years ago and the journey from a blog started by 2 university kids about all things ‘cool’ to a website that offers daily inspiration for London’s flourishing creative scene. Although the old design was still loved by many for its simplicity and constantly complimented, we felt it was time for a change in order to grow. As always I’m sure a few readers will prefer the old design but change is good, give it a week and you’ll love this layout.
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On Monday November 21st Selfridges London will become home to a new concession in the form of Sandro Homme. This will be the first concession for the brand and is the first step to making their clothes accessible to more people. As you can see, the collection fits Y&Y current feel for refined, contemporary and tailored clothing. I’m sure Yin, Yang and myself will be venturing to Selfridges soon to give this collection a closer inspection but until then we’ll have to settle with this lookbook. Take a look and let me know what you think.
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So last month, we were invited down to H&M‘s showroom for a style session. What does this entail you ask? Our task was pretty simple – to construct a look that we felt represented our personal style using H&M’s latest Divided collection. To be honest, when I got the email in my inbox about this opportunity, I actually thought it was a joke haha. So we went down, not sure what to expect as we haven’t done anything of the kind before. Sure we’ve done shoots but not a filmed interview/style session – I hate being on camera and hate hearing my own voice played back to me even more! However the results are pretty nice if I do say so myself – continues on the reverse.
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Last month myself and Yang brought you two new lookbook’s from Zara and now I bring you another. This one entitled ‘The Mood’ showcases more of the 2011 Autumn/Winter offering. I already know that Yin is gonna be salivating all over these pics because Zara have catered so nicely to his desire for a tailored, refined, sophisticated yet age appropriate aesthetic. I’m loving whats on display, have a gander and let me know what you think.
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Yang has posted the lookbook for Zara‘s more youthful collection but it has always been their more grown up and sophisticated offering that has interested me. As one gets older so does his style and although I still like to rock a hoodie every now and then and am very partical to don the latest in streetwear fashion if i’m honest my idea look would be the grown and sexy look. However until i get my arse back into shape I refuse to part with my hard earned cash for ish that I expect to not fit me in a few months time, when i’m back to being slim lol. Peep the lookbook on the flipside.
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