If you’ve shopped for street/skaterwear before then you would have heard of LRG. I’ve always known them for their bold graphic print tees but this new lookbook from them suggests otherwise. They’ve grown up a lot and now cater for all, casualwear would be the best term to describe this collection. The Summer 2011 collection features a mix of fitted and loose fit tees, polo shirts, tanks and button-downs accompanied by cargo shorts, board shorts and a few other bits and pieces. I really liked the photography, it reminded me of my own style of photography a bit. Colour-rich and somewhat simple. More on the reverse.
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I posted the military-inspired brand’s Fall/Winter 2010 collection a few weeks back and since then a few more pieces have surfaced. They’ve added a range of key outwear, work shirts, logo tees, button down and an overcoat. don’t have a single piece of green clothing in my wardrobe and I’m now thinking of giving up the whole hate of green for fashion. All their jackets seem hard-wearing, functional yet very articulate and well designed. Rest of the collection after the cut.
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Remember Jay? my brother from a white mother, well he’s spent the past few months working hard on his clothing company Dead Giraffe. As you may already know, Jay is a post emo-scene kid – you know the type who rocked his sister’s jeans. Well he’s grown up and switched up his style a fair bit to create a brand that caters for ‘streetwear/skater kid, cross over kinda vibe’ – his words. The site launches at midnight on his birthday (and mine!). Photos and more insight into the brand after the cut.
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Meet Suffoca, an artist driven brand focusing on hand-drawn illustrations rather than bold graphic print using helvetica *sigh*. This is the type of graphic tees I’d personally rock and give props to as they’re not something I can recreate. You can see Boyce has a strong eye for detail within his illustration and a presentation of work – the lookbook is dope! the photography and his artwork combine well together. The collection features an array of t-shirts, hoodies and crewneck sweatshirts. All of these are in pastel colours on backgrounds of white, black and pale grey. More after the cut.
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I’ve mentioned before about my growing dislike for UK streetwear and bold graphic tees these days but I quite like a few tees from this new streetwear brand from Bristol. My favourite tee from the lookbook is the one featured in the photo above; quite like the use of primary colours and shapes alongside the typography. Peep the full collection after the cut.
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Singer Uffie teams up with French artist Fafi for a new brand of tees. The tees will be included in Cool Cats season 4, the shirt is limited to 100 copies worldwide. Now in stock at coolcats.fr. The shirts are also unisex so go buy yours now. View more images after the cut.
Last week my friend asked me to help her look for a birthday dress, we started off our epic journey on Carnaby Street where we came across this new boutique called Aqua. What caught my attention was there unique logo made from big bold shapes which continue on to their clothing designs which are very well structured. Unique shapes and silhouettes in many of their designs, my friend bought a bodycon dress from here and she looked HELLA fine for once in her life. More photos after the cut.
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