When in Lausanne, Switzerland

A weekend in Swiss city, Lausanne

Through the Lens | 48 Hours in Berlin

A city rich in history, art, culture, food, clubs and the capital of a nation with a mighty good football team

Chasing Summer #CREWBROWNSUGAR

The humid air, the beating sun, running past landscapes of exploding colours, using sun-kissed city streets as my gym..

The Wellness Experience in Ibiza | Technogym

3 nights in Ibiza. More training, less partying.

Solo in Stockholm

A lone traveller’s journey into the unknown. Aaron shares his first solo travelling experience.

Nike+ FuelBand SE UK Launch

posted by on 02/11/2013

When it comes to influencer activations and events, I rarely bother attending any more. It’s always the same forgettable experience with bunch of new product and folks talking monotonous PR scripts. Once in a while when I know it’s going to be good, I’ll crawl out of my batcave to attend and Nike+ FuelBand SE launch was definitely one of those. Taking the attendees out of their comfort zones was a key part of the day which I tried to embrace to the fullest, starting with cycling to skipping and much more. A half-day full of activities to help us interpret the day to day lifestyle usage of the FuelBand and it’s plethora of new features. It’s not just about the early morning gym session – it’s about maintaining activity throughout your day. Shocking fact: only 2% of us move for more than 5 minutes every hour. I’ve also got an interview with the man pictured above, Stefan Olander so head on over to the flip side.