Yves Saint Laurent have previewed their upcoming 2011 Spring/Summer Footwear Collection with the release of a short video. The collection seems to mainly consist of high top sneakers and chukka boot styles, just my kind of collection. Very simple deigns with a minimalist approach but made with a variety of different materials, enough to make the collection interesting. Peep the video after the jump.

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There comes a time in ones life when the familiar saying ‘It’s not fair’ becomes relevant. I think that that time has come and it is my turn to feel hard done by. Although the saying has negative connotations I don’t want this to affect your opinion of the new Yves Saint Laurent 2011 Spring/Summer Footwear Collection.

My reasons for feeling hard done by are as follows. 1. I don’t have the money to be buying multiple YSL shoes, which judging by this collection preview I will need a lot of. 2. If I miraculously manage to save enough money any time soon (maybe Troy Von Majik can make it happen which his magic) I still wont be able to purchase one of many beauties from the collection because they wont be hitting stores until at least December 2010.

Now I know this is only a preview of the collection and we are yet to see some up close and personal pics of the kicks but this is the first time I have come across a preview of a collection and have instantly become interested in almost every thing on display. It may be camera tricks, lighting or good editing so I guess I will have to wait until we receive more information to cast an overall opinion but from what I have seen so far I will definitely be checking for this collection in December. (if i can remember)

I’m not a big fan of UK streetwear brands; mainly due to their lack of originality. 80% of the brands I saw at Reset III had designs Supreme and Bape were doing 5-6 years ago, in fact some of the graphic prints I could have done myself in Microsoft Paint. Introducing London-based brand, Second-Son who have have been bringing a unique, creative, original graphics with an English twist to the streetwear game since 2005. More after the cut.

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Second Son Webstore

After browsing around the internet for the brand’s designs, I stumbled across this post on Hypebeast a few years ago. You can straight away tell the brand’s growth within their clothing. It’s nice to see they’ve moved on from just doing graphic tees to shirts, jeans, belts and other apparel. They stood out for me at Reset as they have a strong brand ethos, they’re more than just a streetwear label. Below you can see some of their Spring/Summer collection. My favourite piece is without a doubt the Pocket Tee. It may just be a plain white tee with a checked pocket but it stands out for me, it’s simple and effective.

What they say:

We have always brought a British sense of humour and a dash of quintessential English style to our clothing, and it is the latter to which we are moving closer with every new line drop. With the introduction of our Regular selvedge jeans we became as well known for our denim as for our graphic tees, and since then we have expanded the range to include more denim styles and a selection of button- down shirts made right here in East London. All our garments are made with the same philosophy of combining interesting design, unusual detailing and high quality at a reasonable price. We’re working hard to expand our product range further, so expect to see new Second Son pieces dropping soon…

aNYthing has released a look at it’s 2010 S/S collection. The collection showcased by Lucian Marc Smith. Lucian Marc Smith happens to be one of my favorite artist. He’s amazing! aNYthing collection features lots of it graphic tees are other pieces such as shirts, anoraks and caps. Also in the work there’s an upcoming fanzine involving the Lucian Marc Smith and aNYthing. View the Spring/Summer 2010 Collection after the cut.

Humor Clothing dropped their new collection for S/S 2010 a few weeks ago, if ya’ll remember I posted about them a few months ago. Just like the last, this season is packed full of vibrant colours and funky knits. I’m not so sure about most of the styling in the shoot to be honest, I wouldn’t rock any of the looks. I’m definitely feeling the jeans and few of the single pieces. SMH@the styling though, they should let me do it next time. Full collection after the jump.

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So you don’t live in NY or LA. Well there’s no need to fear. I’ve got good news for you. Supreme has just launched their online store. Now you can shop Supreme wherever you are. The Supreme Spring/Summer 2010 Collection is also featured on the site. The online stores carries a wide variety of items such as nunchucks, skateboards, bags, hats and more. There’s several items you can buy at great prices. View Supreme Spring/Summer 2010 Collection after the cut.

Crooks & Castle has been around for a while now (established in 2002). This is the first i have heard of it but their latest look book looks quite promising. The style is obviously quite street so the the look book features the generic bright colours, caps and baggy fits. I quite like this brand because it looks different- it’s street fashion but they’ve featured nautical prints, plain tees and stylish shades that makes them stand out; however this Lookbook looks like a turning point for the brand because it doesn’t really reflect the type of clothing they have been producing in over the years!

Its not available yo buy here in the U.K but you can find their stuff on Karmaloop. Here’s the this seasons collection.

Another great campaign from Diesel; I have always liked this brand for two reasons: their clothing and their campaigns. Their campaigns are usually very clever but simplistic and quite tongue and cheek which gives it quite an edgy/relaxed ethos that would appeal to the relevant audience.

Hands down one of the best campaigns I’ve seen from the fashion industry for quite a while. The ads look rather raunchy but like they have been deliberately shot at semi-professional level, reminiscent to that of American Apparel style to compliment the campaigns daringly tongue and cheek slogan “Sex sells, unfortunately we sell jeans”- Genius! To me the aim of it is quite simply to be satirical of the fact that today everything is promoted with sex! Here is a selection from the look book of the campaign!

]]> http://yinnyang.co.uk/2010/02/sex-sells-but-unfortuantely-diesel-sell-jeans/feed/ 0 http://yinnyang.co.uk/2010/01/the-hundreds-spring-2010-footware-collection/ http://yinnyang.co.uk/2010/01/the-hundreds-spring-2010-footware-collection/#comments Fri, 29 Jan 2010 10:18:19 +0000 Yin http://yinnyang.co.uk/?p=2746

Hundreds have just released their Spring 2010 footware (don’t know they spell it this way) collection, it features all their classic models which include the Johnson Mid & Low-Top as well as the Valenzuela. This collection features more earthy colors for the Johnson Mid; Maroon & Olive. Those would go well with khaki’s and denim shirt, it’s perfect for that summery look. The Johnson Low-Top is a bit more adventurous with brighter and stronger colors such as red, green, baby blue and black, all very clean cut. These sneakers should be available on Flatspot real soon. For more photos, hit the jump.

]]> http://yinnyang.co.uk/2010/01/the-hundreds-spring-2010-footware-collection/feed/ 0 http://yinnyang.co.uk/2010/01/wrangler-we-are-animals/ http://yinnyang.co.uk/2010/01/wrangler-we-are-animals/#comments Fri, 22 Jan 2010 12:31:57 +0000 Yin http://yinnyang.co.uk/?p=2530

Wrangler have revealed their new campaign for the Spring/Summer season, it goes by the name of RED. I can see why it’s called that haha, the campaign is pretty powerful and revolves around the human’s animal instincts. The photographer has beautifully captured the raw emotions (adrenalin, tension and passion) of each person. To me, it’s like each person is unleashing their ‘inner-animal,’ just letting themselves go. This campaign does remind me a lot of Levi’s ‘Go Forth‘ campaign which ironically was shot by the same photographer. More photos after the jump.

Even though the campaign doesn’t make you want to go out and purchase a pair of Wrangler jeans, I think we can all appreciate the mind-blowing photography.

Source: I Believe In Advertising

Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Art Buyer: Marie Moulin
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,

Epic.

After a very successful Spring Collection for 2009 with the wayfarers dominating modern pop culture, Ray-Ban have unveiled their 2010 collection which features all of the classic models with a selection of new colors. At first glance they all look the same to me but after looking closely you can tell there are a few changes like a carbon-infused aviator frame. I think I may cop one of the wayfarer models but may just hold out for the new Super models.