Mike Posner, love him or hate him? I’ve been a fan for a while, in fact I randomly stumbled across his music a few years back when he was still in college (university to us!). I actually introduced him to Y&Y readers in our launch week back in November 2009 – click here. A few years on, Posner having now graduated and slowly taking over the music world – having worked with the likes of Jay-Z, Lil Wayne, Justin Bieber and Timbaland in the past year. His hustle has to be respected, Reebok have teamed up with US maestro to launch the Reebok Classics‘ RealFlex campaign in London. He sits down with good folk at Vice to give insight into what it takes to make a classic and shares a little of his story. Hop on after the cut.
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Nike Nike Nike Nike. You’re probably thinking why I’m posting this soon after Candice’s post on her iD appointment here – well I wanted to check it out with my own eyes and it was a very special launch of Nike’s new space and the 40th anniversary of the Cortez sneaker. If I’m completely honest, I’m not actually that fond of the Cortez. Just not big on the ‘sporty’ looking sneakers unless I wear them for their functional use. This was also the launch of Nike’s second space in Shoreditch’s new shopping complex, Boxpark. The new NIKEiD Studio on the first floor of the site is where fans can design and personalise their own performance and lifestyle footwear. It’s definitely my favourite Nike spot in the city – luxurious, the wood makes it feel like an actual tailor’s workshop and draws filled with inspiration in the form of design books. More on the reverse.
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What do you do when Nike invite you to iD your own pair of Free run 3.0 for your Birthday? You run as fast as your Lunarswifts will carry you! I had heard a lot about the Nike Boxpark space in Shoreditch but had yet to experience it for myself. Being allowed in the iD department before it was open to the public allowed me to really soak up just how innovative the space was. The Boxpark concept is special as the stores are housed in actual shipping containers!
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Who would have thought the brand most of you refused to wear as a child would evolve in such a way in the past few years?! The creative director deserves props and a big ass paycheck. They’ve managed to successfully make Clarks ‘cool’ again with the help of key influencers around the world, branding specialists and last but by no means least, Vybz Kartel. Foot Patrol held the launch event for the new collection that fuses their shoe making heritage with modern sport tech, using high quality materials and construction to create a collection of a ultra lightweight footwear. The sole is almost as light as a running shoe, not kidding you! More on the reverse.
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Just before I met up with the family on Saturday, I headed down to Nike‘s 1948 space to check out the launch of the revolutionary FlyKnit trainer collection. The space itself was dope, it’s Nike! come on now – visually always on point. I’m not one for trainers, especially the technical kind so I didn’t really know why these were so special until I picked them up; unbelievably light – probably as light as your iPhone. Still, what makes them so revolutionary? The Nike FlyKnit is precisely engineered using yarns and fabric variations by one machine. No stitching involved. They’re manufactured by one machine using a single ball of string, takes around a hour for each trainer. More on the reverse.
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One of the perks of working so close to Oxford Circus is the ability to attend daytime press events in the local vicinity during my lunch break. Chyea. Yesterday Nike invited me down to their UK flagship store to design a silhouette add to the NIKEiD on Oxford Circus, Nike Town. Anyone who’s been reading the site will know that I used to be quite the sneakerhead and buying iDs would frequently massacre my bank account. More on the reverse.
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December 1st marks the World Aids Day and Nike are teaming up with charity (RED) again by releasing a new collection in red to raise awareness and to inspire action to support the fight against HIV/AIDS in Africa. Although Nike have been in controversial sweatshop/fair trade scandals over the years, they’ve definitely cleaned up their act and giving back is always the best answer. They’ve developed a strong tradition of utilising the power of sport to elevate global causes using their sponsored athletes, product and sports events to ignite engagement. The collection features 3 items – A Melton Destroyer (which I think should have been called Peacoat Destroyer for comedy reasons), Cheyenne Backpack and the technical Zoom Meriweather. All of the products stream quality, fine leather, waterproof construction with the Nike x (RED) branding over it. More on the reverse.
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