So the campaign launched around 2 weeks ago but I held back from posting it till now to see how well the public will receive. With the London 2012 Olympics starting in less than 200 days, what could a super brand that isn’t an official sponsor do to thwart people into thinking that it is one? Create a campaign using key GB sports influencers with a simple call-to-action that urges the public to join in. That’s exactly what Nike has done. I salute you, Wieden + Kennedy London.
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After reading the very insightful and inspiring Jeff Staple collaboration post yesterday, I developed a deeper perspective on how we should all be open to collaboration and sharing our ideas/talents to create greatness. It also gave me a greater respect for brands who collaborate with others to create great products. Nike have always led the way in the sports world and have always been at the helm of creating products that have benefited from unique collaborations. So I decided to feature Gyakusou fall/winter high-performance running collection which is a collaboration between Nike and Japanese Undercover founder Jun Takahashi. Check out the collection after the jump
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Some Friday reading for y’all who commute to work like me. Collaboration, collaboration, collaboration – that’s all you see and hear nowadays between brands, bloggers, celebrities but how many of them are actually successful? Adidas x David Beckham, Jordan and Nike, Uniqlo and Jil Sander to name a few. Jeff Staple who is a man of many talents; product and apparel designer, entrepreneur, blogger, visionary and probably more. He speaks on the background of collaboration and more importantly explains when it is a collaboration isn’t actually one. He also gives us insight into his work with Nike, what the different types of collabs are and what makes a successful one. Read the full article from Antenna magazine after the cut, trust me it’s worth reading.
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One of the perks of working so close to Oxford Circus is the ability to attend daytime press events in the local vicinity during my lunch break. Chyea. Yesterday Nike invited me down to their UK flagship store to design a silhouette add to the NIKEiD on Oxford Circus, Nike Town. Anyone who’s been reading the site will know that I used to be quite the sneakerhead and buying iDs would frequently massacre my bank account. More on the reverse.
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Oh boy. I was invited down to Nike‘s PR agency a few days ago to photograph these babies for Hypebeast. With the sneaker world still recovering from the seizure caused by the Air Mag unveiling, this beautifully crafted Air Max 1 hyperfuse probably sent many into coma. No joke ting. I haven’t ever worn a pair, nor liked them till I came across the pink pair and now these. Lawd, the hyperfuse technology and minimalist look adds to its overall sneaker sex appeal. More on the reverse.
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Gosh, every blog in the world has posted about this before us. In fact a few readers have wondered why we haven’t already posted it – work deadlines. I’m sure you’ve all seen and read everything about the Nike Mag already but I felt compelled to post it. Not because I loved watching BTTF back to back in my younger years, though admittedly I’d be more than willing to use my life savings to get me a working Delorean. This sneaker launch really isn’t for the average ‘sneakerhead’ or the type who stupidly camp outside stores, it’s for the rich who are looking to purchase a piece of memorabilia. The plus side is all of the money raised will be dedicated the Michael J Fox foundation. More on the reverse.
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Ah what a day, a long ass day . My left eye has been twitching all day, no idea why!? One of my colleagues said it’s down to tiredness, it’s probably that and the fact I stare at a screen for 10+ hours a day. Today was a little bit special, the lovely folks over at Nike invited us down to the private viewing of their exhibition with Arena Homme + magazine commemorating Arsenal‘s 125th birthday. Of course as a Gooner, I was certainly not going to miss this opportunity. The prospect of meeting a few players and reigniting my love for football lured me in. P.S. I wrote this on Thursday – should have posted last night but I fell into a 10 hour slumber as soon as I got home.
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