I think my earliest interest in advertising came through Nike‘s advertising, especially the football adverts. They ALWAYS go all out and this time is no exception; utilising YouTube’s clickable functionality to tell a story through ‘hidden tunnels‘ in the interactive video. The three-minute film highlights the next crop of star players coming through, like M’Vila, Gotze, Neymar as well as incorporating the young players from Nike’s scouting campaign ‘The Chance‘. Incredible – the kids must have been in dream land whilst filming this advert with footballers who have made it. Think my favourite part has to be the cameo from LeBron James who catches the ball in an Avengers Hulk-esque manner. FuelBand alert, more on the reverse.
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It’s been a while since my last one eh? The quote is from the book I’m currently reading on how quick the marketing/advertising landscape changes due to the digital age. No one cares for who you are or how good you are, if you have an idea/vision, just go do da ting; build a team and make it happen. Playing sitting duck as if you’re entitled the end result isn’t going to get you anywhere. That’s what I’m trying to do right now, letting my imagination and curiosity fuel the next few months. No point looking back and seeing who’s gaining on you, just focus on your purpose and how you’re going to get there. More on the reverse.
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Do I run consistently? Nope. Why? I don’t know, not going to use the ‘I’m always busy’ excuse. If I really wanted to run, I’d wake up at 6 every day to do so, that’s when I normally run. So the British 10k takes place in July and I’ve um only just gone and signed up for it. He who has never done any consistent exercise/sport since leaving school, even then I’d find a excuse to skip P.E. I was that kid who chose to be in the library instead of on the track/field. Not for me, I am Indian after all. We’re not the most ‘sporty’ people in the world, continues on the reverse.
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AH this is my DREAM holiday/job right here. Getting a big ass cheque from a MNC to travel the world and create footage. Film maker Max Joseph was commissioned by the Swoosh folks to create a commercial and do just that for the Nike FuelBand launch featuring their new campaign slogan ‘Make It Count‘. This was the film maker’s third commission from the brand so he thought to himself, if he could do anything in the world to make it count – what would it be? Him and Neistat chose to use Nike’s cash to travel 34,000 miles, visiting 16 cities in 13 countries across 3 continents in the space of 10 DAYS. The result is the film after the cut, pretty damn inspiring if I say so. I know being a skeptic, I can’t help but think this was the original advert plan but hey, who cares? I don’t care where the inspiration comes from, the end result is dope and that is all.
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Nike Nike Nike Nike. You’re probably thinking why I’m posting this soon after Candice’s post on her iD appointment here – well I wanted to check it out with my own eyes and it was a very special launch of Nike’s new space and the 40th anniversary of the Cortez sneaker. If I’m completely honest, I’m not actually that fond of the Cortez. Just not big on the ‘sporty’ looking sneakers unless I wear them for their functional use. This was also the launch of Nike’s second space in Shoreditch’s new shopping complex, Boxpark. The new NIKEiD Studio on the first floor of the site is where fans can design and personalise their own performance and lifestyle footwear. It’s definitely my favourite Nike spot in the city – luxurious, the wood makes it feel like an actual tailor’s workshop and draws filled with inspiration in the form of design books. More on the reverse.
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What do you do when Nike invite you to iD your own pair of Free run 3.0 for your Birthday? You run as fast as your Lunarswifts will carry you! I had heard a lot about the Nike Boxpark space in Shoreditch but had yet to experience it for myself. Being allowed in the iD department before it was open to the public allowed me to really soak up just how innovative the space was. The Boxpark concept is special as the stores are housed in actual shipping containers!
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Afternoon. Hope you’re all well and dandy? *don’t ask why I intro’d the post like that*. I managed to get my hands on 1948‘s upcoming issue of their magazine on the iPad. For those that don’t know about the magazine, it focuses on celebrating the future of sport; an expression of the bold experimentalism of the next generation. Pretty much like Y&Y but sports orientated. You already know the visuals are going to be beautiful, it’s Nike – they don’t do half-arsed attempts when it comes to branding. More on the reverse.
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