Style counts hence why I don’t compromise my style by going to the gym and embarrassing myself. I kid, honestly. On the side of Make It Count campaign, Nike was secretly hyping up its latest addition to its innovative Nike+ technology – the FuelBand. Remember the Live Strong/Stand-Up/Speak Up bands that were all the rage back in A-level days – it fits exactly like that but has the tech to provide a common metric as it tracks ALL your physical activities. Nike+ tech originally started out as product made especially for runners but the FuelBand tracks what the brand calls NikeFuel (what’s with the lack of spacing!?), which lets folks compare a football match to skateboarding. It’s basically gamifying all your activities; enabling us to measure up and compete with our friends who specialise in others. Nice. More on the reverse.
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So last night, a few of us ventured down to Nike‘s Make It Count exhibition launch in Shoreditch. As you’ve probably realised already, I’m pretty fond of this campaign. So much so that I wrote an essay of a post dissecting each of W+K‘s media channels used for the campaign. You can read it here, if I had the time; I’d have loved to dissect the sociological aspects for using such inspire and motivate methods to grab people’s attention. That would require a hell of a lot research as it’s something that I know very little about. Sigh, I’ve blabbed on. The event was a private viewing of the exhibition space with the photographer Adam Hinton showcasing the Nike athlete portraiture for the campaign. More on the reverse.
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So the campaign launched around 2 weeks ago but I held back from posting it till now to see how well the public will receive. With the London 2012 Olympics starting in less than 200 days, what could a super brand that isn’t an official sponsor do to thwart people into thinking that it is one? Create a campaign using key GB sports influencers with a simple call-to-action that urges the public to join in. That’s exactly what Nike has done. I salute you, Wieden + Kennedy London.
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After reading the very insightful and inspiring Jeff Staple collaboration post yesterday, I developed a deeper perspective on how we should all be open to collaboration and sharing our ideas/talents to create greatness. It also gave me a greater respect for brands who collaborate with others to create great products. Nike have always led the way in the sports world and have always been at the helm of creating products that have benefited from unique collaborations. So I decided to feature Gyakusou fall/winter high-performance running collection which is a collaboration between Nike and Japanese Undercover founder Jun Takahashi. Check out the collection after the jump
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Some Friday reading for y’all who commute to work like me. Collaboration, collaboration, collaboration – that’s all you see and hear nowadays between brands, bloggers, celebrities but how many of them are actually successful? Adidas x David Beckham, Jordan and Nike, Uniqlo and Jil Sander to name a few. Jeff Staple who is a man of many talents; product and apparel designer, entrepreneur, blogger, visionary and probably more. He speaks on the background of collaboration and more importantly explains when it is a collaboration isn’t actually one. He also gives us insight into his work with Nike, what the different types of collabs are and what makes a successful one. Read the full article from Antenna magazine after the cut, trust me it’s worth reading.
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One of the perks of working so close to Oxford Circus is the ability to attend daytime press events in the local vicinity during my lunch break. Chyea. Yesterday Nike invited me down to their UK flagship store to design a silhouette add to the NIKEiD on Oxford Circus, Nike Town. Anyone who’s been reading the site will know that I used to be quite the sneakerhead and buying iDs would frequently massacre my bank account. More on the reverse.
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Oh boy. I was invited down to Nike‘s PR agency a few days ago to photograph these babies for Hypebeast. With the sneaker world still recovering from the seizure caused by the Air Mag unveiling, this beautifully crafted Air Max 1 hyperfuse probably sent many into coma. No joke ting. I haven’t ever worn a pair, nor liked them till I came across the pink pair and now these. Lawd, the hyperfuse technology and minimalist look adds to its overall sneaker sex appeal. More on the reverse.
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