Nike Basketball x Jordan Brand | Quai54

posted by on 22/09/2015

Many professional athletes find a name for themselves in their sport from starting at the very bottom. Learning and finessing their sport outside of the professional environment, where anything goes, and there’s no association to tell them what they can and can’t do. In the world of basketball, the very bottom of playing the sport is in streetball – an amateur version of the game that is played out on the city streets by those who have a passion for the game like no other. Streetball tends to be an unorganised, unique take on the sport of basketball, but there are tournaments out there to showcase this amateur side of the game and give players the chance to showcase what they can do. Quai54 is an annual gathering in Paris, France to showcase the Nike x Jordan World Streetball Championships. When Nike invited us out to Paris to check it out, I couldn’t refuse. Unfortunately I’ve lost the majority of my coverage of both Q54 and the Jordan 30 year anniversary celebrations. Memories remain, but apologies for the lack of coverage.

Y&Y x Nike Running | Flash Pack

posted by on 30/11/2014

The city at night is a jungle. The constant battles. The constant pressures. The challenges, the environment, the elements. The need to adapt, the need to face your fears, the need to take one step be ready for the next. Stay hidden. Stay visible. Embrace the jungle and keep going.


posted by on 08/09/2014

Summer is my favourite time of year, period. However, summer is also my favourite time to workout. Unlike every other cold-city dweller, I don’t yearn for the reprieve of a cool day or an air-conditioned space while I train. The humid air, the beating sun, running past landscapes of exploding colours, using sun-kissed city streets as my gym, celebrating post-workout with ice lollies, cycling across town in sun-dresses and sports bras, turning brunch meet-ups with my girls into bRUNch sessions all create my summertime training bliss.

Of course, summer finishes as quickly as it starts, meaning I do anything I can to catch those moments. So when Nike challenged girls to Chase Summer with their friends I gathered my girls and got us out on the road. Read on.

Nike – England World Cup 2014 Home Kit

posted by on 31/03/2014

Every four years, at a pre-determined location, the world gathers to feast on a celebration of culture and sport. The stage is built higher than any other in existence. The biggest show on earth, they say, is ready to begin again.

The Nike Flyknit Berlin Experience

posted by on 13/02/2014

Last week, I was privileged enough to be invited to experience the launch of Nike’s latest addition to the Flyknit lineage, the Flyknit Lunar 2. The launch of the new shoe coincided with the unveiling of the new Nike Brand Experience store, located in the heart of Berlin. Yep that’s right, the kind folks at Nike were kind enough to send us out to the German capital for an exclusive preview of the store followed by an eventful run through the twilight city to trial the new running sneakers. Hop on after the cut.

Nike+ FuelBand SE UK Launch

posted by on 02/11/2013

When it comes to influencer activations and events, I rarely bother attending any more. It’s always the same forgettable experience with bunch of new product and folks talking monotonous PR scripts. Once in a while when I know it’s going to be good, I’ll crawl out of my batcave to attend and Nike+ FuelBand SE launch was definitely one of those. Taking the attendees out of their comfort zones was a key part of the day which I tried to embrace to the fullest, starting with cycling to skipping and much more. A half-day full of activities to help us interpret the day to day lifestyle usage of the FuelBand and it’s plethora of new features. It’s not just about the early morning gym session – it’s about maintaining activity throughout your day. Shocking fact: only 2% of us move for more than 5 minutes every hour. I’ve also got an interview with the man pictured above, Stefan Olander so head on over to the flip side.

NFL London – #gearupforfootball

posted by on 21/10/2013

NFL returns to London for the 2nd time in 3o days with home team Jacksonsville Jaguars taking on the San Francisco 49ers. As part of the build up to the game tomorrow, Nike UK tasked us with challenge to create an editorial piece around #gearupforfootball so instantly we took the route of a player’s mental/physical battle to prepare for game day. Location-wise, London is restrictive as the sport is still fairly new over here so finding an American Football field in London is near impossible. We opted for track and gym locations as NFL athletes are probably the most rigorous with their routines and have to be in top shape. It’s way more brutal than Rugby, even though you’re wearing pads and helmets – you’ll get clattered which makes me want to play even more haha. After the cut, have a gander at what we’ve come up with. Dipo & Adam taking over the words.

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