Every four years, at a pre-determined location, the world gathers to feast on a celebration of culture and sport. The stage is built higher than any other in existence. The biggest show on earth, they say, is ready to begin again.
Last week, I was privileged enough to be invited to experience the launch of Nike’s latest addition to the Flyknit lineage, the Flyknit Lunar 2. The launch of the new shoe coincided with the unveiling of the new Nike Brand Experience store, located in the heart of Berlin. Yep that’s right, the kind folks at Nike were kind enough to send us out to the German capital for an exclusive preview of the store followed by an eventful run through the twilight city to trial the new running sneakers. Hop on after the cut.
When it comes to influencer activations and events, I rarely bother attending any more. It’s always the same forgettable experience with bunch of new product and folks talking monotonous PR scripts. Once in a while when I know it’s going to be good, I’ll crawl out of my batcave to attend and Nike+ FuelBand SE launch was definitely one of those. Taking the attendees out of their comfort zones was a key part of the day which I tried to embrace to the fullest, starting with cycling to skipping and much more. A half-day full of activities to help us interpret the day to day lifestyle usage of the FuelBand and it’s plethora of new features. It’s not just about the early morning gym session – it’s about maintaining activity throughout your day. Shocking fact: only 2% of us move for more than 5 minutes every hour. I’ve also got an interview with the man pictured above, Stefan Olander so head on over to the flip side.
NFL returns to London for the 2nd time in 3o days with home team Jacksonsville Jaguars taking on the San Francisco 49ers. As part of the build up to the game tomorrow, Nike UK tasked us with challenge to create an editorial piece around #gearupforfootball so instantly we took the route of a player’s mental/physical battle to prepare for game day. Location-wise, London is restrictive as the sport is still fairly new over here so finding an American Football field in London is near impossible. We opted for track and gym locations as NFL athletes are probably the most rigorous with their routines and have to be in top shape. It’s way more brutal than Rugby, even though you’re wearing pads and helmets – you’ll get clattered which makes me want to play even more haha. After the cut, have a gander at what we’ve come up with. Dipo & Adam taking over the words.
So here it is, something that I think the whole team and I have been waiting for. Our Scandinavian themed shoot! Yes! Yin put Drake’s “Started From The Bottom” on and everybody did a little two step, because that day was the first time I met the Y&Y family and was also my first shoot as a Stylist for Yin&Yang. It was a special day for us.