London has a massive running culture, you’ve probably seen local running groups jog past you as you drag yourself to the corner shop on a Sunday morning in need of milk and Honey Nut Cheerios. You’ve likely heard of illustrious groups such as Run Dem Crew, who regularly take over London’s streets and who’s popularity has snowballed since their inception. London’s passion for running culminates once a year with the world renowned London Marathon, a massive celebration that knows no boundaries and manages to generate excitement each and every year come rain or shine. While this 5km with Nike and Kevin Hart was far from a marathon, it was the longest distance Adam and I had ever run, so did we even make it to the finish line?
Many professional athletes find a name for themselves in their sport from starting at the very bottom. Learning and finessing their sport outside of the professional environment, where anything goes, and there’s no association to tell them what they can and can’t do. In the world of basketball, the very bottom of playing the sport is in streetball – an amateur version of the game that is played out on the city streets by those who have a passion for the game like no other. Streetball tends to be an unorganised, unique take on the sport of basketball, but there are tournaments out there to showcase this amateur side of the game and give players the chance to showcase what they can do. Quai54 is an annual gathering in Paris, France to showcase the Nike x Jordan World Streetball Championships. When Nike invited us out to Paris to check it out, I couldn’t refuse. Unfortunately I’ve lost the majority of my coverage of both Q54 and the Jordan 30 year anniversary celebrations. Memories remain, but apologies for the lack of coverage.
The city at night is a jungle. The constant battles. The constant pressures. The challenges, the environment, the elements. The need to adapt, the need to face your fears, the need to take one step be ready for the next. Stay hidden. Stay visible. Embrace the jungle and keep going.
Summer is my favourite time of year, period. However, summer is also my favourite time to workout. Unlike every other cold-city dweller, I don’t yearn for the reprieve of a cool day or an air-conditioned space while I train. The humid air, the beating sun, running past landscapes of exploding colours, using sun-kissed city streets as my gym, celebrating post-workout with ice lollies, cycling across town in sun-dresses and sports bras, turning brunch meet-ups with my girls into bRUNch sessions all create my summertime training bliss.
Of course, summer finishes as quickly as it starts, meaning I do anything I can to catch those moments. So when Nike challenged girls to Chase Summer with their friends I gathered my girls and got us out on the road. Read on.
Every four years, at a pre-determined location, the world gathers to feast on a celebration of culture and sport. The stage is built higher than any other in existence. The biggest show on earth, they say, is ready to begin again.
Last week, I was privileged enough to be invited to experience the launch of Nike’s latest addition to the Flyknit lineage, the Flyknit Lunar 2. The launch of the new shoe coincided with the unveiling of the new Nike Brand Experience store, located in the heart of Berlin. Yep that’s right, the kind folks at Nike were kind enough to send us out to the German capital for an exclusive preview of the store followed by an eventful run through the twilight city to trial the new running sneakers. Hop on after the cut.
When it comes to influencer activations and events, I rarely bother attending any more. It’s always the same forgettable experience with bunch of new product and folks talking monotonous PR scripts. Once in a while when I know it’s going to be good, I’ll crawl out of my batcave to attend and Nike+ FuelBand SE launch was definitely one of those. Taking the attendees out of their comfort zones was a key part of the day which I tried to embrace to the fullest, starting with cycling to skipping and much more. A half-day full of activities to help us interpret the day to day lifestyle usage of the FuelBand and it’s plethora of new features. It’s not just about the early morning gym session – it’s about maintaining activity throughout your day. Shocking fact: only 2% of us move for more than 5 minutes every hour. I’ve also got an interview with the man pictured above, Stefan Olander so head on over to the flip side.