While we love technology and the new, we get just as excited about heritage brands and products with history, just have a look at our work with Levi’s or the story of how we’ve attempted to Make History. This time we’ve been given the opportunity to work with another brand that we’ve admired for a long time. If you don’t know already, Red Wing is an American brand rooted in uncompromising craftsmanship, with over 100 years of practice in the art of designing and producing footwear that’s made to last. With two pairs of boots and a woodland to explore, Adam and I put their hard work to the test.
Born out of passion for clean modernist design and meticulous detail, the debut Notch London collection is a strong mix of key wardrobe staples – shirts, jackets, soft jerseys, denim and clean outerwear. When they got in touch with us to give us our spin on their collection, we fell short of ideas – especially since much of our narratives play off brand’s histories and past. That’s where we’re forced to be creative, Y&Y’s always been about more than just posting photographs for the sake of it. It’s always about the team – the shift from a blogging platform to a platform where we can showcase what we create has been in place for a year. It’s forced us to work more as a unit to bring the features to life.
It has been a while since Derek and I dropped a big fashion post on you, so what better time to treat you all than during London Fashion Week. For this one we have teamed up with a great brand that you may or may not be familiar with, Pocket Square Clothing. Dedicated to both timeless and contemporary design, PSC does not limit it self to just the accessory in its title with a range of bow ties and neck ties vast enough to please even the fussiest of customer. It is their attention to detail and great eye for design, be it minimalist or extravagant, that ultimately shines through in the quality of every individual piece that they make. Because of this, it was easy for Derek and I to put together pocket square focused looks. Read on and see exactly what we put together.
Oliver Sweeney have recently introduced their latest collection dubbed The Compass Collection. You could be forgiven if you thought that they has spread their wing and ventured into making beautifully crafted compasses, however you’d be wrong. The Compass Collection is in fact a new contemporary casual collection expertly fashioned using materials from one of the greatest tanneries in England, Charles F. Stead.
So here it is, something that I think the whole team and I have been waiting for. Our Scandinavian themed shoot! Yes! Yin put Drake’s “Started From The Bottom” on and everybody did a little two step, because that day was the first time I met the Y&Y family and was also my first shoot as a Stylist for Yin&Yang. It was a special day for us.
Gosh, one downfall about going on a hiatus to shoot content for the new site is writing it up. I have procrastinated with the new job and site launch in getting some of the features written up. Forgive me, all will come in due time. Now when my main man Mikey over at River Island emailed me the day before their big Spring/Summer campaign shoot asking if I wanted to come drop by. I couldn’t say no, especially as a keen photographer and a style enthusiast. Excellent opportunity to learn more about the craft and what the brand has coming up. Read on my fellow padawans.
You’ve already seen most of these photographs on the last site, sadly this piece of content had a time limit on it since the limited collection came out a few weeks ago. We wanted to show you how our own styled shoots will translate across to this new layout in future. So here’s our H&M x Brick Lane Bikes shoot from a couple weeks back, looks much sexier on here as opposed to the traditional blog format, right? RIGHT?