Born out of passion for clean modernist design and meticulous detail, the debut Notch London collection is a strong mix of key wardrobe staples – shirts, jackets, soft jerseys, denim and clean outerwear. When they got in touch with us to give us our spin on their collection, we fell short of ideas – especially since much of our narratives play off brand’s histories and past. That’s where we’re forced to be creative, Y&Y’s always been about more than just posting photographs for the sake of it. It’s always about the team – the shift from a blogging platform to a platform where we can showcase what we create has been in place for a year. It’s forced us to work more as a unit to bring the features to life.
Living life in one of the greatest cities the world has to offer is something we take for granted far too often. It can also be argued however that us busy Londoners don’t take the time to explore the amazing countryside that the UK has to offer. Exploring the great British outdoors has been on the Y&Y agenda for a while now, and we took the opportunity to tick it off (to an extent) when Premier Inn asked us to explore the Lincolnshire countryside and offer one of our lucky readers the chance to win a weekend getaway for two. Read on to see the amazing weekend Adam and Derek had when they packed their bags and escaped the city.
What happens when you step in front of a camera? Most of us, like myself, freeze up – act unnatural, squint our eyes and try to portray a better looking version of ourselves. Most of the time it’s not a true representation of ourselves hence why you have a plethora of Instagram bathroom stars. There’s also candid photography or as some may call it – catching the subject in a natural reportage manner. I’ve been doing that for a while now, it’s perfect for weddings, events and lifestyle shoots where you don’t have to worry about an artificial expression conjured up by your subject. However when you’re on set of an editorial or a portrait shoot, my role as a photographer (far from pro!) is to make the subject feel comfortable and give them direction where necessary or else you’ll end up with an uncle shot. By uncle shot, y’all know what I mean – those cringe-worthy family portraits where everyone’s stood like a statue. You all know which ones I mean.
The second installment of our London’s Portrait series takes us to SW, and into the heart of Brixton. Bob Dylan, a man who everyone should find a moment to quote once a week, once sang: Don’t stand in the doorway/ Don’t block up the hall / He that gets hurt / Will be he who has stalled / There’s a battle outside / And it is ragin / It’ll soon shake your windows / And rattle your walls / For the times they are a-changin’. If I didn’t know better, I’d say Ol’Bob was talking about Brixton, 2013. Times they are a-changin, and a battle is indeed ragin’; and on one side is regeneration, and on the other, gentrification.
When it comes to influencer activations and events, I rarely bother attending any more. It’s always the same forgettable experience with bunch of new product and folks talking monotonous PR scripts. Once in a while when I know it’s going to be good, I’ll crawl out of my batcave to attend and Nike+ FuelBand SE launch was definitely one of those. Taking the attendees out of their comfort zones was a key part of the day which I tried to embrace to the fullest, starting with cycling to skipping and much more. A half-day full of activities to help us interpret the day to day lifestyle usage of the FuelBand and it’s plethora of new features. It’s not just about the early morning gym session – it’s about maintaining activity throughout your day. Shocking fact: only 2% of us move for more than 5 minutes every hour. I’ve also got an interview with the man pictured above, Stefan Olander so head on over to the flip side.
NFL returns to London for the 2nd time in 3o days with home team Jacksonsville Jaguars taking on the San Francisco 49ers. As part of the build up to the game tomorrow, Nike UK tasked us with challenge to create an editorial piece around #gearupforfootball so instantly we took the route of a player’s mental/physical battle to prepare for game day. Location-wise, London is restrictive as the sport is still fairly new over here so finding an American Football field in London is near impossible. We opted for track and gym locations as NFL athletes are probably the most rigorous with their routines and have to be in top shape. It’s way more brutal than Rugby, even though you’re wearing pads and helmets – you’ll get clattered which makes me want to play even more haha. After the cut, have a gander at what we’ve come up with. Dipo & Adam taking over the words.
Bouldering? Say what. That was the reaction of Aaron, Adam, Derek and Tahirah on Saturday when I told them what we’ll be doing. It’s a sport that consists of a short sequence/moves that’ll help you climb up the wall, the sequences are usually referred to as problems. The only problem we had prior to arrival was the fact that we’d be climbing a wall up to 3-4 metres in height without any kind of safety harnesses. 4 metres is only about double the height of your room, doesn’t sound scary at all, right?