Everybody has story to tell, authentic moments that deserve to be shared with audiences of one to a hundred and more. As Yin & Yang has evolved, storytelling has become the end goal for everything we produce. We recently hit our 5-year anniversary and what a journey it has been so far. While some of us are starting to show our age (Yin getting married and so on), we’re showing no signs of slowing down. In line with our story, and their own, legendary Kentucky bourbon brand Jim Beam asked us to showcase what #MakeHistory means to us. A brand dating over 200 years, they’ve made quite a history by staying true to themselves, being bold and adapting over time. This sounded all too familiar for us, so we thought we’d take a look at making history from our angle. Read on to see our journey.
Summer is my favourite time of year, period. However, summer is also my favourite time to workout. Unlike every other cold-city dweller, I don’t yearn for the reprieve of a cool day or an air-conditioned space while I train. The humid air, the beating sun, running past landscapes of exploding colours, using sun-kissed city streets as my gym, celebrating post-workout with ice lollies, cycling across town in sun-dresses and sports bras, turning brunch meet-ups with my girls into bRUNch sessions all create my summertime training bliss.
Of course, summer finishes as quickly as it starts, meaning I do anything I can to catch those moments. So when Nike challenged girls to Chase Summer with their friends I gathered my girls and got us out on the road. Read on.
Born out of passion for clean modernist design and meticulous detail, the debut Notch London collection is a strong mix of key wardrobe staples – shirts, jackets, soft jerseys, denim and clean outerwear. When they got in touch with us to give us our spin on their collection, we fell short of ideas – especially since much of our narratives play off brand’s histories and past. That’s where we’re forced to be creative, Y&Y’s always been about more than just posting photographs for the sake of it. It’s always about the team – the shift from a blogging platform to a platform where we can showcase what we create has been in place for a year. It’s forced us to work more as a unit to bring the features to life.
Living life in one of the greatest cities the world has to offer is something we take for granted far too often. It can also be argued however that us busy Londoners don’t take the time to explore the amazing countryside that the UK has to offer. Exploring the great British outdoors has been on the Y&Y agenda for a while now, and we took the opportunity to tick it off (to an extent) when Premier Inn asked us to explore the Lincolnshire countryside and offer one of our lucky readers the chance to win a weekend getaway for two. Read on to see the amazing weekend Adam and Derek had when they packed their bags and escaped the city.
What happens when you step in front of a camera? Most of us, like myself, freeze up – act unnatural, squint our eyes and try to portray a better looking version of ourselves. Most of the time it’s not a true representation of ourselves hence why you have a plethora of Instagram bathroom stars. There’s also candid photography or as some may call it – catching the subject in a natural reportage manner. I’ve been doing that for a while now, it’s perfect for weddings, events and lifestyle shoots where you don’t have to worry about an artificial expression conjured up by your subject. However when you’re on set of an editorial or a portrait shoot, my role as a photographer (far from pro!) is to make the subject feel comfortable and give them direction where necessary or else you’ll end up with an uncle shot. By uncle shot, y’all know what I mean – those cringe-worthy family portraits where everyone’s stood like a statue. You all know which ones I mean.
The second installment of our London’s Portrait series takes us to SW, and into the heart of Brixton. Bob Dylan, a man who everyone should find a moment to quote once a week, once sang: Don’t stand in the doorway/ Don’t block up the hall / He that gets hurt / Will be he who has stalled / There’s a battle outside / And it is ragin / It’ll soon shake your windows / And rattle your walls / For the times they are a-changin’. If I didn’t know better, I’d say Ol’Bob was talking about Brixton, 2013. Times they are a-changin, and a battle is indeed ragin’; and on one side is regeneration, and on the other, gentrification.
When it comes to influencer activations and events, I rarely bother attending any more. It’s always the same forgettable experience with bunch of new product and folks talking monotonous PR scripts. Once in a while when I know it’s going to be good, I’ll crawl out of my batcave to attend and Nike+ FuelBand SE launch was definitely one of those. Taking the attendees out of their comfort zones was a key part of the day which I tried to embrace to the fullest, starting with cycling to skipping and much more. A half-day full of activities to help us interpret the day to day lifestyle usage of the FuelBand and it’s plethora of new features. It’s not just about the early morning gym session – it’s about maintaining activity throughout your day. Shocking fact: only 2% of us move for more than 5 minutes every hour. I’ve also got an interview with the man pictured above, Stefan Olander so head on over to the flip side.