How many restaurants have you spent the last few years saying you must visit? How often does a place get mentioned in conversation and you find yourself saying, “I’ve heard it’s great, I’ve been meaning to go!” Well The London Restaurant Festival, now in its fourth year, is here to help you cram all those restaurants you’ve been dying to visit into a one day tour all throughout October. Tapas tours, Chinese tours, Japanese tours, Champagne themed, you name it, they’ve got it covered. The awesome Tiger Beer invited us to Chinatown to check out their tour of 6 restaurants in 6 hours. I’m going to stop here and you’re going to read on because I know you can’t resist the food photography that’s going to follow!
We’re all about discovering and telling the stories of those who have taken a passion and made it a life investment. We’re passionate about London, and welcome the challenge to tell the stories of those making waves within our city. New Amsterdam Vodka proudly laments its versatile ability to transform any social scene and encourages those within it to embrace the new spirit of their town. To coincide with this, we’ve met with a couple of influential young people within London who’ve witnessed or played a part in the transformation of its current social scene and sat down for a conversation with them to find out how they embrace their city, and to tell us a little more about their passions and lifestyles. First up was Raymond and his brand Happy Chap Clothing, this time around is DJ and founder of London nightlife brand ‘NANG’, Ralph Hardy.
Artists have a way of reimagining a place, retelling its story and rewording the preexisting dogma that surrounds it. Romantically, the struggling artist moves to where ever she is drawn, anywhere that will allow her to create and survive. Artists attract other artists and soon their influence begins to reshape the landscape, by being forever associated with “the cool” others are soon drawn in. What started as a change to the symbolic architecture of a place soon begins to impact the physical architecture, somewhere previously ignored now contains the trendiest clubs, restaurants, bars and stores around. Maybe this is a little like what’s happening to Hackney Wick, maybe it’s not?
We can all agree clothing has always been something that has an impact on two key things – how you look, and how you feel. But how often do we think about that second element? The fashion and trend scene in London is fast-paced and can be a chore to keep up with, especially as trends come with that limitation of ‘not everyone can pull it off’. What if a brand can remove that limitation and include anyone who just seeks a particular feeling from what they’re wearing? A level of comfort and happiness. A good friend of Y&Y is creating just that. As part of New Amsterdam Vodka’s #ItsYourTown campaign, we sat down with London local Raymond Mfon to hear about Happy Chap Clothing, his love for the city and how it’s impacted his brand and his lifestyle.
Too busy gallivanting in Europe and Asia, it’s been a while since we took to the streets of London with a commitment to capturing its heart and soul. So it was a welcomed surprise when New Amsterdam Vodka, a new premium vodka imported from the US, threw us back into the familiar streets to capture not one but two transitory London districts for their new campaign. #ItsYourTown is ultimately a celebration of your city, from a brand that’s all about modern city nightlife. Peckham was our first stop, and whether it’s constructed by episodes of Only Fools and Horses, Giggs lyrics or your “trendy” friends anecdotes, everyone has a picture of this South London district. So what is it really like?
The city at night is a jungle. The constant battles. The constant pressures. The challenges, the environment, the elements. The need to adapt, the need to face your fears, the need to take one step be ready for the next. Stay hidden. Stay visible. Embrace the jungle and keep going.
Everybody has story to tell, authentic moments that deserve to be shared with audiences of one to a hundred and more. As Yin & Yang has evolved, storytelling has become the end goal for everything we produce. We recently hit our 5-year anniversary and what a journey it has been so far. While some of us are starting to show our age (Yin getting married and so on), we’re showing no signs of slowing down. In line with our story, and their own, legendary Kentucky bourbon brand Jim Beam asked us to showcase what #MakeHistory means to us. A brand dating over 200 years, they’ve made quite a history by staying true to themselves, being bold and adapting over time. This sounded all too familiar for us, so we thought we’d take a look at making history from our angle. Read on to see our journey.