To me, storytelling is the highest form of artistry. Every form of creative expression should, in some way, tell us a story. As a writer, being able to see the story in a piece of work is so fundamental to me that if I don’t, it doesn’t resonate with me. True poetry is the ultimate storytelling performance art; every stanza, verse, chorus (yes, songs are poetry) encapsulates us with a tale that goes far beyond the words and settles somewhere deep within us.
When it comes to influencer activations and events, I rarely bother attending any more. It’s always the same forgettable experience with bunch of new product and folks talking monotonous PR scripts. Once in a while when I know it’s going to be good, I’ll crawl out of my batcave to attend and Nike+ FuelBand SE launch was definitely one of those. Taking the attendees out of their comfort zones was a key part of the day which I tried to embrace to the fullest, starting with cycling to skipping and much more. A half-day full of activities to help us interpret the day to day lifestyle usage of the FuelBand and it’s plethora of new features. It’s not just about the early morning gym session – it’s about maintaining activity throughout your day. Shocking fact: only 2% of us move for more than 5 minutes every hour. I’ve also got an interview with the man pictured above, Stefan Olander so head on over to the flip side.
Right, I’ve had to rejig the introduction for this one. Initially written by Eniola who was present for the original interview with Zaha which took place a good 6-7 months ago now, prior to his signing with the team that lost to Liverpool last weekend. When Nike Sportswear hit us up re: interviewing him again, who was going to say no? It was interesting opportunity to see if he had changed since the transfer move to the biggest club in the world. More on the reverse, starting off with the interview from 7 months ago.
A couple months ago we had the opportunity to sit down with our good friend Joel Baker to discuss his then upcoming Long Sleeves EP. We are all aware that in life timing is everything so with that in mind it seems only right to unleash our conversation with the songwriter now that the EP is available for purchase. Humble beginnings, influences, faith and London life were all subjects touched upon during our discussion with an added look into what the future holds.
We’re blessed at Yin&Yang to individually and collectively have some very, very talented mates. Yin mentioned how strange he found it interviewing good friend Folaju in our last feature – well, in this feature we broke bread with my good friend, Shadez The Misfit. The 22-year old South London up-and-coming rapper – who performed at our launch event – is currently working on his latest material while also keeping his hand in fashion and design. While stuffing our faces with goodness from Apostrophe, we spoke about food, music, fashion and influencing the masses.
It’s ‘ooh’s and ahh’s’ as we walk up the stairs to the quietly dim lit, vintage cafe, that 20 year old photographer Shama Anwar has invited us to for coffee at her favourite spot in Shoreditch. It hasn’t been long since her return from New York, where her activities included spending the day with Bodega Bamz and meeting the A$AP crew (to name a few) during fashion week, which she recently showcased at her first exhibition ‘Boyz Boyz Boyz‘ in London. As she sips on her coffee and nibbles on Baklava’s the East Londoner, tells us about her love for NYC and how humble Willy Cartier is.