Everybody has story to tell, authentic moments that deserve to be shared with audiences of one to a hundred and more. As Yin & Yang has evolved, storytelling has become the end goal for everything we produce. We recently hit our 5-year anniversary and what a journey it has been so far. While some of us are starting to show our age (Yin getting married and so on), we’re showing no signs of slowing down. In line with our story, and their own, legendary Kentucky bourbon brand Jim Beam asked us to showcase what #MakeHistory means to us. A brand dating over 200 years, they’ve made quite a history by staying true to themselves, being bold and adapting over time. This sounded all too familiar for us, so we thought we’d take a look at making history from our angle. Read on to see our journey.
It feels strange writing one of these things again. The last time I opened up with a personal post was a while back and even then, I probably only scratched the surface with a quote. Funnily enough a topic of conversation that many of my fellow mid-20s friends and I speak about is balance and how it’s somewhat unattainable in the industries that we find ourselves in. A society that celebrates the overtime worker, the one who stays in the office till past midnight and shows up at 9am to do it all again. For me, my job has always been about producing great work that satisfies my creative needs. Y&Y is the side project that allows me to freely create whatever that comes to my mind – budget allowing that is. It’s fast come to realisation that trying to juggle the day job and a growing side project has its ups and downs. Read on my friends.