From a drastic change in styling to securing a place is Asos, River Island executed a great plan that has ultimately  changed their brand perception for the better. The past few years has the seen fashion retailer go from strength to strength and if next seasons campaign is anything to go by, 2012 will also be a good year for them. The new collection comprises of 8 different stories, Tribal, Marine and Casino standing out most! Browse the full thing after the break

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I’m a few days behind with all my posts but as the saying goes it’s better to be late than never right? Take a look at this lookbook from Burberry for their Black Label 2012 Spring/Summer Collection. The collection looks pretty cool but i’m not sure if that is because the lookbook is monochrome, I feel like things always look better when set to black and white. As with every Burberry collection a version of their classic trenchcoat makes an appearance alongside slim-fit blazers, pencil cut trousers and other pieces. The collection is exclusive to Japan however i’m sure there’ll be a way to get your hands on it should you be resourceful. Peep the rest of the collection after the break.

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Another showcasing of a 2012 Autumn/Winter Collection this time from British label Alexander McQueen. It’s a collection which mostly consists of formal wear pieces from blazers, jackets and vests to suits. The colour palette can only be described as muted. Bright colours and bold patterns are no where to be seen but then I suppose it’s makes sense considering it is an Autumn/Winter collection. The collection as a whole is actually pretty decent and i’m looking forward to seeing some of the pieces up close when they are released. Until then I am restricted to looking at the collection in pictures as are you, so go ahead a check the rest of the collection on the flipside.

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Brown seems to be the colour choice in this Bally 2012 Autumn/Winter Collection Lookbook. Designed by British pair Michael Herz and Graeme Fidler the Swiss brand displays what it has in-store for us in the impending season. The use of leather is very prominent in this collection as is the colour brown, which i mentioned previously. I’ve never really been a fan of brown clothes in all honesty but im not gonna lie a few pieces from this collection could easily find their way to my wardrobe. I Particularly like the outfit on the right in the picture above. Check the rest on the flipside.

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While we strut around town trying to shelter every inch of our bodies from the cold, the fashion world stays steady releasing images and lookbook’s of their impending summer collections. Yesterday it was the turn of Tom Ford and his 2012 Spring/Summer Collection. The lookbook, shot by Ford himslef, showcases his signature tailoring and classic aesthetic. I particularly like the spotted blazers with the thick lapels as seen above, I may even have to delve into my non existent stash and purchase upon release. Peep the full lookbook, which includes linen suits, 50′s styled ties, crocodile John moccasins and some tighter than tight swimming shorts (im not here for those shorts), on the flipside.

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Introductions have never been as straight forward as people make out, the science behind human interactions *sigh*.  Over the years I have become an expert at predicting and sidestepping awkward encounters, the art lies in knowing when to offer a friendly yet possibly awkward embrace, a firm handshake & confident eye contact or simply a cheeky grin and a wink (The latter proving unsuccessful from personal experience).

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With the ever evolving landscape of social interaction, how does one introduce themselves to an invisible audience *ponders…light bulb…problem solved* – I’ll introduce myself through my series of posts rather than bombard thee with facts.

Currently working as a Creative Technologist @ Burberry, I’m obsessed with technology (not obvious from my job title) and more importantly I’m an art, fashion and literature junkie (without sounding cliche). I been blogging from early ’11 on a personal and now deceased blog titled ‘Project Lost’ showcasing discovery of Art and Style through photography before contributing to Fashion New Outlet and PardonMyBlog

Where are my manners… Happy New Year Guys, I hope your having a more successful attempt at pursuing your resolutions than I have. Managing my workload & preparing for my trip to Japan next week has undoubtedly burned all the calories gained over the festive period

Why japan ? I hear you ask…well in addition to my interests I stated above I also have a condition so term ‘Otaku’

Otaku (おたく / オタク^?) is a Japanese term used to refer to people with obsessive interests, particularly anime, manga or video game

Stay tuned for discussion of Style, Art and the occasional rant about Japan :]

A few months back I brought you the news that David Beckham was to release a line of Bodywear for men sold exclusively at H&M. Well today I have a preview of what it is he has to offer. Having spent 18 months research and developing David and his in house team have come up with this 9 piece collection, consisting of boxers, vests, t-shirts and long johns, which is comfortable, function, fit and design placed as a priority. The collection is set to hit stores worldwide on February 2nd. Will you be buying?

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YIN: Not to be rude but I’m jumping on this post. It’s Becks and I have to express my opinion on this. Another H&M post, I promise we’re not being paid to do this! One of my many childhood idols and still the king of metrosexuals; Becks unveils his fashion collaboration with Swedish retailer H&M. I’ll probably invest in the PJs since I need a nice pair, not for the brand. I don’t really like idea of wearing boxers that have David Beckham’s name on it, off putting for the female haha.

I like the simplicity of this shoot, black and white always works well. I’ve got a strange feeling that the ladies will be the ones purchasing pieces from this collection for their significant others.

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I have long admired the designs of popular luxury brand Christian Louboutin but unfortunately don’t have the financial status to do satisfy my cravings for their products. Thankfully I don’t live near to their store here in London and when I take a trip to west I ususally avoid going in the store just incase I make a stupidly brilliant impulsive purchase. However my avoidance is soon to become much harder due to the fact that they  are soon to open their virtual doors to European customers with the launch of a new European online store early this year. In addition to this Louboutin will also offer some exclusive styles not available elsewhere on the site which is very likely to tempt me. Please let me say away from their site lord lol.

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Having brought you the Adidas Originals by Jeremy Scott collection not to long ago it’s only right that I post the shoes which is set to compliment that collection. I’m going to start off by saying the sandal/trainer things (yes i said things) what ever they are, they have GOT TO GO. If I were bare foot walking on glass and stone and someone offered me those “shoes” i’d turn them down, disgusting! The rest of the collection isn’t too bad but i’ll let you guy make your own minds up. Take a look and share your thoughts. P.S the collection is set to hit stores in February/March, so not too long to wait.

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Here we have a look into the crazy world that is Adidas Originals by Jeremy Scott. Jeremy Scott has made a reputation for himself for bringing wacky designs to the table and with his latest collaboration with Adidas Originals there are no signs of his straying from this wacky formula. As with most of his collections with Adidas, i can’t see myself wearing every item however there are one or two pieces that I can rock with i.e. the white musical note tracksuit. Have a gander and let me know what you think.

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