What a question, makes you wonder ey? We live in such a fast paced lifestyle in London, well I do anyway. In this age of connectedness, it’s so easy into fall into the comfortable booby trap with your day job and other projects. Once you fall into that trap, you probably won’t realise your in that situation for a whole minute. Luckily for me, I have a whole bunch of personalprojects outside of work to drown myself in – photography, Y&Y, a documentary amongst other things. Even then, I still feel like I’m always working and doing the same but different things all the time!? So when was the last time I tried something new. You’ll have to hop on after the cut to find out.
I think my earliest interest in advertising came through Nike‘s advertising, especially the football adverts. They ALWAYS go all out and this time is no exception; utilising YouTube’s clickable functionality to tell a story through ‘hiddentunnels‘ in the interactive video. The three-minute film highlights the next crop of star players coming through, like M’Vila, Gotze, Neymar as well as incorporating the young players from Nike’s scouting campaign ‘TheChance‘. Incredible – the kids must have been in dream land whilst filming this advert with footballers who have made it. Think my favourite part has to be the cameo from LeBron James who catches the ball in an Avengers Hulk-esque manner. FuelBand alert, more on the reverse.
Another exclusive from our good friends over at Hennes & Mauritz in the form of an image and video from their fifth Fashion Against AIDS (FAA)collection, to raise funds and create awareness for the HIV/AIDS among the young. It’s sadly on the increase around the world :( what the Swedish retailer is doing is giving 25% of all sales will go directly to a variety of international youth HIV awareness charities. Guess how much they have raised in the past few years for this cause? 45 Million SEK. Dayum! also probably wouldn’t click play at work, it’s safe for work but a little on the…um, naughty side. More on the reverse.
Our friends over at H&M have given us early access to their new Fashion Against Aids campaign website. It’ll give you an opportunity to the ‘Make Out for a good cause’ campaign site. We’ve got 40 codes to give out to 40 readers (DUH!) and all you have to do is tweet/comment on this post/message us to get it. The collection drops exclusively on HM.com and selected stores worldwide on the 16th. Want to do your good deed of the day? Just get a code and upload an image of you making out on to the campaign website. You’ll be e-famous. Do it.
Every time I say ‘Lego‘ in my head, I can’t help but think of Chris Brown’s dumbed down version of ‘Let’s go’. Sigh. This is minimalism at it’s best, so simple but yet so easy to decipher. German advertising agency Jung von Matt created this great print campaign to advertise Lego featuring minimalist interpretations of some our most iconic cartoon characters created with Lego blocks. Can you guess the one pictured above? Clue: Doh! See more after the cut.
So the campaign launched around 2 weeks ago but I held back from posting it till now to see how well the public will receive. With the London 2012 Olympics starting in less than 200 days, what could a super brand that isn’t an official sponsor do to thwart people into thinking that it is one? Create a campaign using key GB sports influencers with a simple call-to-action that urges the public to join in. That’s exactly what Nike has done. I salute you, Wieden+ KennedyLondon.
QR codes which have failed to engage with a mass audience are ressurected in Heineken’s campiagn ‘Open Your World‘. The booze dispenser debuted the campaign at this year’s Open’er music festival in Poland, where festival go’ers would visit the Heineken tent to personlise and print out their own QR code. The code which was carried in the form of a sticker, was an attempt to encourage festival go’ers to meet new people and make new friends by scanning each other and ‘creating conversation’. Watch the video after the break.
