What a question, makes you wonder ey? We live in such a fast paced lifestyle in London, well I do anyway. In this age of connectedness, it’s so easy into fall into the comfortable booby trap with your day job and other projects. Once you fall into that trap, you probably won’t realise your in that situation for a whole minute. Luckily for me, I have a whole bunch of personal projects outside of work to drown myself in – photography, Y&Y, a documentary amongst other things. Even then, I still feel like I’m always working and doing the same but different things all the time!? So when was the last time I tried something new. You’ll have to hop on after the cut to find out.
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I think my earliest interest in advertising came through Nike‘s advertising, especially the football adverts. They ALWAYS go all out and this time is no exception; utilising YouTube’s clickable functionality to tell a story through ‘hidden tunnels‘ in the interactive video. The three-minute film highlights the next crop of star players coming through, like M’Vila, Gotze, Neymar as well as incorporating the young players from Nike’s scouting campaign ‘The Chance‘. Incredible – the kids must have been in dream land whilst filming this advert with footballers who have made it. Think my favourite part has to be the cameo from LeBron James who catches the ball in an Avengers Hulk-esque manner. FuelBand alert, more on the reverse.
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Inside Euston Station, JWT have installed this interesting interactive campaign to raise awareness on how people can step in and help put a stop to domestic violence. A series of interactive billboards have been placed in and around the station with a big screen starting off with a video of a man shouting in the face of a woman. People are asked to interact with the billboard via a mobile site that gives them chance to control the characters and manually drag the man away from the woman. Interesting for sure, I’m not sure how effective it will be though. It’s a nice experiment for sure but think the execution could have been a little better and more noticeable. Think a plethora of people will walk past without even noticing it, perhaps more interactive adverts around the location?
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How many of you made a conscious decision to exercise more this year? Running it seems has never been so popular. I recently challenged myself to run (jog) a mile a day to get my lazy ass into the routine of it. If at the end of a week I’ve managed to run seven miles, that’s seven miles more than usual! Baby steps!
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Every time I say ‘Lego‘ in my head, I can’t help but think of Chris Brown’s dumbed down version of ‘Let’s go’. Sigh. This is minimalism at it’s best, so simple but yet so easy to decipher. German advertising agency Jung von Matt created this great print campaign to advertise Lego featuring minimalist interpretations of some our most iconic cartoon characters created with Lego blocks. Can you guess the one pictured above? Clue: Doh! See more after the cut.
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Woah, this is actually genius. Shout out to Brady for bringing this to my attention. Two graduates down under went out of their way find their first job (as you do, naturally) but not in any typical fashion. They weren’t satisfied with just emailing and calling the advertising agencies, they took it a step further. Art director Andrew Grinter and copywriter Lee Spencer-Michaelsen bought the domain names of several of Melbourne’s key creative directors and held them for ransom until the directors met with them. The ransom notes on the sites demanded a meeting and if they didn’t comply – the site would be redirected to, wait for it, Justin Bieber’s site. They managed to get their name out there with this idea – would you be willing to do the same? They’ve come off it with jobs; Grinter and Spencer-Michaelsen work at at Ogilvy’s digital operation DTDigital. Watch the video on the reverse.
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So the campaign launched around 2 weeks ago but I held back from posting it till now to see how well the public will receive. With the London 2012 Olympics starting in less than 200 days, what could a super brand that isn’t an official sponsor do to thwart people into thinking that it is one? Create a campaign using key GB sports influencers with a simple call-to-action that urges the public to join in. That’s exactly what Nike has done. I salute you, Wieden + Kennedy London.
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