So the campaign launched around 2 weeks ago but I held back from posting it till now to see how well the public will receive. With the London 2012 Olympics starting in less than 200 days, what could a super brand that isn’t an official sponsor do to thwart people into thinking that it is one? Create a campaign using key GB sports influencers with a simple call-to-action that urges the public to join in. That’s exactly what Nike has done. I salute you, Wieden + Kennedy London.
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QR codes which have failed to engage with a mass audience are ressurected in Heineken’s campiagn ‘Open Your World‘. The booze dispenser debuted the campaign at this year’s Open’er music festival in Poland, where festival go’ers would visit the Heineken tent to personlise and print out their own QR code. The code which was carried in the form of a sticker, was an attempt to encourage festival go’ers to meet new people and make new friends by scanning each other and ‘creating conversation’. Watch the video after the break.
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7 months away from London 2012 – let’s the campaigns start rolling in week by week. First up Cadbury, I know there’s been a big BRAND campaign launch that I’ll talk about in an essay like post soon but till then, let’s focus on the chocolate makers with their all new campaign ‘Spots V’s Stripes‘ in which they will be giving away London 2012 tickets on a weekly basis. To start of this campaign, they held a live event at London’s new Westfield Eastfield in Stratford showering sale shoppers with special tokens which people could claim later for chocolate mascots and the olympic tickets themselves. The tickets were given to the shoppers through a giant Party Popper – a great start to a potentially huge campaign for them. More on the reverse.
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Hahahaha PAUSE. I’m a little creeped out by the latest advertising campaign by highly controversial Italian retailer, United Colors of Benneton. The campaign titled ‘Unhate‘ wants the world to stop hating as simple as that. They’ve photoshop‘d photographs featuring some of the world’s most powerful men and women kissing each other – apparently this was aimed to foster tolerance and spread ‘global love‘ with everything that is going on in the world. I’m sure the retailer hoped the images would be seen as symbolic images of togetherness and resolution through love. Lies! I’m sure they knew what they were getting into with this. Obama kisses Hugo Chavez while Israeli Prime Minster and Palestine President lock lips amongst others. As always they did take it that one step too far with an image of the Pope kissing the Egyptian Imam which they were forced to take down. You don’t want to eff with the Vatican, have you not seen Angels & Demons!? Haha. More after the cut.
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Entrepreneur, marketer, pop culture revolutionary and now author, Steve Stoute sits down with Jay-z for the first in his new series of interviews brought to you by the Huffington Post. Throughout the interview series, Steve Stoute will be sitting with icons, featured throughout his book, “The Tanning of America” where he discusses how that particular icon utilised the tanning effect to get where they are today and how it continues to change the world. Yin previously recommended Steve Stoute’s book, “The Tanning Effect” and his short interview series with the likes of Pharrell, Lady Gaga, Jay-Z and Jimmy Iovine; here well-respected media outlet, The Huffington Post has jumped on to release longer, more in-depth interviews with each of the influencial icons. Hit the jump to hear Jay-Z talk on Watch The Throne, the global impact of Hip Hop culture, the Glastonbury/Noel Gallagher incident and being an unpaid spokesman for brands such as Cristal.
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I’m sure a lot of you have seen his work in the past with the Roots and Absolut Vodka. Danny Clinch is one of the most respected photographers in the industry. He originally made a name for himself in the music scene by photographing the likes of Johnny Cash, Tupac, Bjork and even Bruce Springsteen. You name a publication, Danny’s work has most probably been printed in it. What I want to highlight in this post isn’t any of that, we’ll save all that for another post. I want to showcase his videography skills, which are exceptionally good by the way. More on the reverse.
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Some Sunday giggles for all those working in the ‘industry’. If you’re working at an agency/worked at one then you can RELATE and fall off your chair in laughter because most of this is true. This was actually created by Big Orange Slide which is a blog run by the good folk over at GRIP limited – such an amazing way of PRing yourself. A blog that solely focuses on dope infographics, the typography and copy are immense. Do check out their website. I’ve been inspired, especially since I’ve been placed in charge of my work place’s website. Which I really should get a move on with…infographic on the reverse.
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