Lego, lego, lego. I honestly think most of design skills came from years of playing with the LEGO blocks. The little blocks will always have a special place in my heart. In fact, my otherhalf even bought me 2 little figurines last week! it’s the little things, you see. Speaking of little things, if you happen to walk around central London, be sure to keep an eye out for these miniature billboards placed around the city by LEGO to promote the LEGOLAND Windsor Resort. The billboards are about a foot tall and made completely out of lego, most likely stuck together using super glue otherwise I’m sure every other drunken yob would attempt to smash into pieces. More on the reverse.
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All this drama you’re about to watch is the result of a well-executed campaign in support of a new channel in Belgium, TNT. The ad supposedly takes place in the middle of a ‘little town in Belgium, in a little square where nothing ever happens’- a big red button clearly labelled ‘push to add drama’ is placed in the square awaiting an inquisitive passerby to press it. When someone finally pushes the button, all hell breaks loose as an ambulance unit dropping a man on a stretcher leads to a bicycle accident which then leads to a full on brawl and then some! It’s just brilliant, a really amusing ad/pr stunt that if done in London probably would have lead to all sorts of problems. It only launched last week and has already achieved an impressive 23million hits on youtube and it’s now the 2nd most shared ad ever; watch it after the break.
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Coca Cola have given consumers an oppurtunity to win a ‘starring role‘ in their upcoming advertising campaign by simply uploading their audition video onto the Coke Zero Make It Possible site throughout October. I think this is a pretty clever audience participation prize, the incentive/prize is must be pretty damn appealing to a dancer. Imagine all the exposure you would get from it. All consumers have to do is upload their own version off the dance shown on the site, if you’re interested hop on after the cut.
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YES you read that title right, this isn’t a Victoria’s Secret/D&G/Film-related post but about British retailer M&S‘s latest campaign. They’ve certainly changed their target audience with this campaign to a much more younger audience from the usual 30/40+ types. I wonder how they feel about Rosie taking the spotlight away from the more ‘real’ women such as Lisa Snowden, Twiggy and Danni Minogue. I’m not complaining though, Rosie looks incredible as always. The model turned actress joins actor Ryan Reynolds as the new faces of M&S, the lookbook is shot by BAFTA award winning photographer Greg Williams outside St Pancras Station in London. If this doesn’t make the public think twice about Marks and Sparks, I don’t know what will. It’s an interesting marketing shift though – I wonder what else they have in store.
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After taking a quite the financial blow, French Connection were able to turn things around when they launched the ‘this is the man, this is the woman’ campaign. The campaign almost rebranded the company because of its traditional French cultural input. For Autumn/Winter 2011, it looks like French Connection are dragging this one on again… if it ain’t broke eh! But don’t get me wrong it’s a good look. The preview for the new collection has manifested in the form of a teaser video directed by Leila and Damien de Blinkk and it’s actually very good; there are great elements of cinema in here however it struck me more as a trailer for a drama television series. More after the break
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Yang posted the latest Wrangler campaign posters here a few weeks back. Now the video for the campaign has surfaced and just like the posters, it certainly will WOW you. The campaign is all about ‘stunts’. It’s full of stunt men and women who are natural daredevils and willing to do almost anything leap frogging off through windows to being lit up. Madness I say but hats off to these people, the only time I jump out of window is if theres a real fire in my bedroom. Even then I’d probably throw my mattress through the window first, a cushioned landing for me thanks. Check out the video on the reverse.
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I’ve waited for the weekend since Tuesday, this week has been crazy and hectic. Some parts were extremely productive but in terms of university work = nothing done whatsoever. I took the week off university work to do my freelance/Y&Y related stuff but come Monday it’s all university till May. No interviews, no reviews, no big projects from Yin. Anyway, I’m KO’d on the couch atm, watching some TV with my sister and this advert popped up during the breaks. I’m not sure what to make of it, it’s all about bromantic man hugs. I remember the first time I walked into my old all boys 6th form from my ghetto secondary school, seeing dudes hug each other was an incredibly disturbing experience for me back then. This Guiness advert helps the British male get over the uneasy befriending other males. St Patrick’s Day is apparently the friendliest day of the year. Video on the reverse.
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