Coca Cola have given consumers an oppurtunity to win a ‘starring role‘ in their upcoming advertising campaign by simply uploading their audition video onto the Coke Zero Make It Possible site throughout October. I think this is a pretty clever audience participation prize, the incentive/prize is must be pretty damn appealing to a dancer. Imagine all the exposure you would get from it. All consumers have to do is upload their own version off the dance shown on the site, if you’re interested hop on after the cut.
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YES you read that title right, this isn’t a Victoria’s Secret/D&G/Film-related post but about British retailer M&S‘s latest campaign. They’ve certainly changed their target audience with this campaign to a much more younger audience from the usual 30/40+ types. I wonder how they feel about Rosie taking the spotlight away from the more ‘real’ women such as Lisa Snowden, Twiggy and Danni Minogue. I’m not complaining though, Rosie looks incredible as always. The model turned actress joins actor Ryan Reynolds as the new faces of M&S, the lookbook is shot by BAFTA award winning photographer Greg Williams outside St Pancras Station in London. If this doesn’t make the public think twice about Marks and Sparks, I don’t know what will. It’s an interesting marketing shift though – I wonder what else they have in store.
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After taking a quite the financial blow, French Connection were able to turn things around when they launched the ‘this is the man, this is the woman’ campaign. The campaign almost rebranded the company because of its traditional French cultural input. For Autumn/Winter 2011, it looks like French Connection are dragging this one on again… if it ain’t broke eh! But don’t get me wrong it’s a good look. The preview for the new collection has manifested in the form of a teaser video directed by Leila and Damien de Blinkk and it’s actually very good; there are great elements of cinema in here however it struck me more as a trailer for a drama television series. More after the break
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Yang posted the latest Wrangler campaign posters here a few weeks back. Now the video for the campaign has surfaced and just like the posters, it certainly will WOW you. The campaign is all about ‘stunts’. It’s full of stunt men and women who are natural daredevils and willing to do almost anything leap frogging off through windows to being lit up. Madness I say but hats off to these people, the only time I jump out of window is if theres a real fire in my bedroom. Even then I’d probably throw my mattress through the window first, a cushioned landing for me thanks. Check out the video on the reverse.
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I’ve waited for the weekend since Tuesday, this week has been crazy and hectic. Some parts were extremely productive but in terms of university work = nothing done whatsoever. I took the week off university work to do my freelance/Y&Y related stuff but come Monday it’s all university till May. No interviews, no reviews, no big projects from Yin. Anyway, I’m KO’d on the couch atm, watching some TV with my sister and this advert popped up during the breaks. I’m not sure what to make of it, it’s all about bromantic man hugs. I remember the first time I walked into my old all boys 6th form from my ghetto secondary school, seeing dudes hug each other was an incredibly disturbing experience for me back then. This Guiness advert helps the British male get over the uneasy befriending other males. St Patrick’s Day is apparently the friendliest day of the year. Video on the reverse.
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EPIC. Diesel are continuously #winning with their advertising campaigns and this latest one is no exception. The photography, styling, post processing, the genuine ‘raw‘ feel to this lookbook is absolutely dope. The stance of the guy above reminds of Dragonball Z, don’t you think so? like when the Sayans powered up. This guy obviously powered up a little too much and all that blood is a result of it. Seriously though, major props to the stylist and make-up artist on this shoot, they’ve pulled it off brilliantly. The whole Spartan masculinity vibe can certainly be seen within these testosterone-filled advertisements. The collection features fashion photographers, architects, casting director and more. One thing all these men have in common = a pair of Diesel jeans. Have a gander at the imagery on the reverse.
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Who remembers the Va Va Voom advert from the early 00′s? Ever since watching that advert I have been using and abusing my favourite French phrase from it ‘je ne sais quoi’. Actually it’s probably the only Français phrase I know as I studied German in school. Yes Ich kann ein bisschen Deutsch sprechen. I don’t honestly remember any of the other Renault Clio adverts apart from the ones that featured living Arsenal legend & God-like footballer, Thierry Henry. Can you tell he’s my favourite footballer of all time from that sentence? If not I can go crazy with the superlatives. They’ve brought him back for this new campaign featuring Va Va Voom queens, Dita Von Teese and Rihanna. More on the reverse.
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