Not feeling festive yet? Christmas spirit not managed to take control? Yeah, not quite hit me. I’m not looking forward to the money that I have to spend this week on presents, I haven’t even started. Hoping to buy a few bits and bobs during my lunch breaks this week – eek, like fragrances and so on. I’ve actually asked everyone in my family what they want and they all respond with ‘nothing’. Including my 19 year old sister – what the hell is wrong with them! Apple have just released their Christmas commercial and it’s dope! it features Santa Claus playing around with the 4S’s Siri technology. He checks the weather, texts Mrs. Claus and browses through the naughty/nice list. Video on the reverse.
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Here come the where’s DETOX discussions. Dr. Dre makes an appearance in the latest Beats by Dre commercial and his collaboration with electronic accessories company Monster just seems to be getting stronger and stronger. Whoever linked the two together deserves awards, perhaps a million dollar cheque – perfect link up between brand and celebrity. Dre’s career was starting to fade and now he’s EVERYWHERE and RICHER without even making music. If he were ever to release that Detox album, imagine the marketing potential with the Beats By Dre platform. In all honesty, has he fallen out of love with the ‘creating’ music? He’s probably making a hell of a lot more money this way. The campaign featuring the likes of DJ Mia, Justin Eldrige and Levi Maestro is pretty impressive, nicely shot with the slow of the balloon exploding. Wish they used better typography at the end….that’s just me being a picky designer.
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I wasn’t able to get into posting mode last night as you can tell from the lack of updates. I think after watching Warrior, all I wanted to do was work out and get hench. GASSED. Samsung’s latest video campaign takes a little stab at the Apple hipster fan base. You know the losers that camp outside the Apple stores tweeting and live blogging the happenings overnight in the queue. Don’t get me wrong, I love my iPhone but there is no way in hell that I’m going to sleep on the streets for a piece of tech that I can just wait a few days extra for. Have a gander at the advert on the reverse.
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Beautiful. This has advert has been doing the rounds on Twitter since yesterday evening, people are hailing it the ‘greatest advert of all time’. I’m not too sure about that but it is amazing! John Lewis‘ Christmas advert this year has already left many people in tears according to the YouTube comments, this all before it has even aired on TV. It’s scheduled to be played tonight during one of X-Factor‘s ad breaks so prepare yourself as it’ll leave you with lumps in throats. The advert follows a young boy’s impatient wait for Christmas to arrive so he can get his hands on his presents give his present to his parents, selfless. Makes a change! The £6 million advert was created by Adam & Eve features a cover of The Smiths song ‘Please, Please, Please, Let Me Get What I Want, performed by Slow Moving Millie, which is also expected to become a contender for the Christmas Number One.X Factor.
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This has got to be the strangest advert that I have seen in a LONG time. You wouldn’t actually guess it was a Nikon advertisement till the very end – so so bizarre but at the end you understand what the message is towards the end. This Nikon can survive all weathers and conditions, to portray they’ve hired extreme sports enthusiasts Julien Lange, Daniel Americo and Miguel Fortes to dress up in a CAMO bear suit and film themselves do what they do best. Still strange…I want to know how effective this campaign will prove for Nikon. Watch it on the reverse.
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I’ve been researching innovative campaigns & ideas for the past few weeks, all types of different ground breaking ideas that have been successful. This successful mobile commerce campaign by Tesco HomePlus in South Korea was definitely one of the best; the company were struggling in the new terrirtory as they don’t have many physical stores in the country so people generally went to local stores which aren’t as cheap but easily accessible. So to counter this, they challenged the agency to come with a campaign that wins them the number one spot but doesn’t involve them opening new stores. Tough right? But they did it. How? Hop on after the cut.
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Our graduation ceremony had several guest speakers, all of which were alumni’s of the university. One in particular grabbed my attention through his art – I can’t remember his name but he was playing back sounds that he had captured through out his career. Mostly of wildlife, they were absolutely incredible. It’s definitely an art to capture such beautiful sounds, it’s what I love about creativity – you can do just about anything! possibilities are endless. Andy Morahan does just that, he’s on the hunt to capture the unmistakable cry of a peacock as it echoes reverberate around the vaulted ceilings of the cathedral.
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