If I could have had any clothing sponsorship for tennis, it would have been Stella McCartney for Adidas. Players always look elegant and stylish in her designs. I absolutely love her entire range for Adidas. And now she’s also designed the fan gear for the 2012 London Olympics. Stella has teamed up with the official sportswear partner of the Olympics, Adidas, to produce the gorgeous Team GB range, which includes emblem tees and vests in white, blue and gold, hoodies, windbreakers and bags. Available here.
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I don’t know why but I have never really checked for sneakers from the Adidas SLVR collection even though I used to be (and probably still am) a huge Adidas fanatic when it came to footwear. As we hit summer and the days get much much warmer the fashion industry turns its attentions to the following season. Take a look at the Adidas SLVR footwear collection taken from their upcoming 2011 Fall/Winter assortment.
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Adidas have definitely stepped up the designs for their Y-3 brand, you’ve already seen the S/S 2011 collection for them in DJB’s post earlier tonight. It’s fair to say this time, I was more impressed by their ‘fashion’ lines SLVR and Y-3 than the Originals and Performance stuff. Originals has a great advertising campaign but for some reason, the products are lacking this season. There were some nice pieces though and the weirdly wonderful pieces by the one and only Jeremy Scott. Plenty more imagery on the reverse!
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Mixing both fashion and sport in an even more sophisticated and contemporary way compared to the Adidas Originals range is the job of the Y-3 brand. This new collection just shows how well they bring the two worlds together in a fashionable way. I’ve never really taken much notice of past Y-3 collections simply because I couldn’t afford their clothes but this new 2011 Spring/Summer collection is speaking to me. I like! (well I like some of it, not all). Take a closer look on the flipside.
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I remember the days when I used to post about sneakers on a regular basis, I also remember the days when I used to buy sneakers on a regular basis but in recent months both have slowed down dramatically. Student life has caught up with me so gone are they days where I would buy a new pair every month. If you’re a long standing regular to the site then you will know Adidas is probably my favourite brand, out of the sports brands, when it comes to buying sneakers. Making its debut at this years Sneaker Con Adidas have unveiled their newest design dubbed LQC (Light Quality Comfort). LQC a great example of what’s to come from several Adidas concepts dropping throughout 2011. I personally love it but I guess its only a picture so I’ll have to see it up close.
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Madness. Adidas is going ALL IN with this campaign like any dude on Kim Kardashian. This first promotional video ‘All Show‘ features a clip from the company’s visual light show in Marseilles, France using some ground breaking 3D project technology. I think the first time I saw something like this was for Victoria’s Secret 2009 show and more recently Ralph Lauren. The crowd of over 1,000 were there to watch this jaw-dropping spectacle of world’s top athletes showcasing their skills in 4D form. Once again Justice´s new single plays in the background, after the cut for a video featuring the French duo as well as the other clip!
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This is on Nike‘s level of advertising. Adidas have most certainly gone all in with this new advert. ‘Heart over head. Inclusion over ego. United by passion, we go all in.’ In the advert, you see the likes Lionel Messi, B.o.B., Katy Perry, Derrick Rose, David Beckham and more. The cinematography is amazing and editing is really something else. What really tops it off is the Justice soundtrack, it’s the French electro duo’s new single titled ‘Civilization‘. After watching the advert, I have rediscovered my love for electro. They were one of my favourites, the new album will most certainly be copped. Watch the advert on the reverse.
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