When a brand as big as adidas Originals gets in contact with you and asks you to help create a lookbook for an upcoming project, you simply don’t say no. Even if the time is limited with all of us working full-time jobs and running Y&Y during the day – it’s not always easy to accommodate but you already know we weren’t going to let such an opportunity go to waste. Time to come together as a team and see what we can do. Initially when the brief was explained to me, it kind of went in through one ear and out the other – I was puzzled. Our task was to showcase the versatility of this style trend in the form of a lookbook and the challenge was accepted hastily by me without any real consideration of how difficult it would be haha. Read on.
During the Y&Y site hiatus and redesign, we were invited down to the Energy Boost launch where adidas unveiled a new running shoe that it claims will be a revolution in the running scene. We were intrigued by the bold claims and over the last 10 weeks, Annabel and I have put the trainers to the test. Check out the visuals and read about our experience after the cut.