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Showing posts with Adidas tag

Having brought you the Adidas Originals by Jeremy Scott collection not to long ago it’s only right that I post the shoes which is set to compliment that collection. I’m going to start off by saying the sandal/trainer things (yes i said things) what ever they are, they have GOT TO GO. If I were bare foot walking on glass and stone and someone offered me those “shoes” i’d turn them down, disgusting! The rest of the collection isn’t too bad but i’ll let you guy make your own minds up. Take a look and share your thoughts. P.S the collection is set to hit stores in February/March, so not too long to wait.

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Here we have a look into the crazy world that is Adidas Originals by Jeremy Scott. Jeremy Scott has made a reputation for himself for bringing wacky designs to the table and with his latest collaboration with Adidas Originals there are no signs of his straying from this wacky formula. As with most of his collections with Adidas, i can’t see myself wearing every item however there are one or two pieces that I can rock with i.e. the white musical note tracksuit. Have a gander and let me know what you think.

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Before starting university I was a full time tennis professional. Tennis was my life entirely until I was seventeen. It seems a lifetime ago now! So I guess it was no surprise when Niran asked me to write up on this video from Adidas! The event – which was filmed to promote the release of the new adiPower Barricade 7.0 tennis shoe – marks the start of a year long campaign by Adidas called “The Game is the Game“, which will challenge some of the world’s best tennis players at a series of tennis based games around some of the major tournaments of 2012. Check out the video after the cut!

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Funny story, Pauli has been following me on Twitter for over a year now but I never actually got to meet him till last Friday. I dismissed him for just a musician, he’s much more than that – most definitely one of London’s up and coming influencers. He certainly came across as someone passionate about what he does and making a living from just being himself. On top of being a drummer for the Gorrillaz; He is also the front man of his own band, LoveJoy, enigmatic author, photographer and a Coca Cola 2012 Future Flame. Adidas Originals spotted this young visionary and filmed his experience of the sighs and sounds of Brasil, playing sell out show over there, hanging out with Snoop Dogg and just taking in the culture. It’s made me want to go on holiday over there. More on the reverse.

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Still one of my favourite collabs within fashion, Y-3 and Adidas are a perfect match! The venture are in the midst of promoting their autumn/winter collection for 2011/12 and yet again they’ve opted to go for the viral video ad strategy. This time less dark and mysterious and more creativity and focus on the clothing. It’s a great clip, more of a backdrop for a fashion show though? Not as engaging as their last one but I like the between, beneath, beyond message. Watch the film after the break.

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Another season another Adidas Originals by Originals collaboration with James Bond and David Beckham. The new collection is for the 2011 Fall/Winter season and as ever it attempts to bring sportwears to a new level, refined and fashion conscious sportwear is what they aim to provide. From the lookbook I personally only like two looks which are the first two looks you will see when you read on, however it may be a case that I’ll like more of the collection when I see it up close and in my hands. The collection will arrive in select Adidas Originals accounts worldwide in August. Until then, view the collection on the flipside.

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