Acne is fast becoming one of my favourite brands. It would be better if I could actually afford (and justify) spending that much money on clothes. One day! In the meantime I can still lust over the latest collection! Acne designer Jonny Johansson sent out a Morrocan inspired SS12 collection. He remixed the traditional with today’s street styles resulting in a cool, graphic collection punctuated with bold separates, grounded by a denim palette of white, black, and blue. Wide legged bermudas, cropped tops and trousers, knee length skirts and leather in the color scale we’ve seen around lately, mustard greens and yellows, orange and pink. Love it! Check out the lookbook on the flipside.

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Will I ever wear Beckham branded bodywear? Probably not. I don’t like the idea of wearing boxers with another man’s name on it – plus how many people are going to see your boxers?! Anyway, let’s talk about the man himself. If you’ve read the site for a while then you’ll know I have looked up to him for a long time. It sounds sad but he’s inspired me since I was kid – back then mainly because of his style but then as I grew up it was more to do with his passion and enthusiasm for his art. He perfected his craft; at the peak of his career no one could consistently bend it like Beckham. He’s a family man, a brand and a style enthusiast. Of course I’m a fan boy #pause, so there was no way I was going to miss this event. I wanted to capture the legendary no.7 with my lens. More on the reverse.

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I took along one of my work colleagues, don’t need to describe her reaction to seeing Beckham – she turned red, bought long johns and even got them signed. I have to hand it to H&M for organising such a collaboration, planning an event like this and pulling it off. I won’t waffle on longer, I will interview him soon. It’d be nice to pick David’s brain on marketing and branding as opposed to the usual – family, fashion and football talk. Ladies & gentleman, I won’t waffle on any longer. Photo story…

And I lied. I got Jen to buy me DB for H&M longjohns. Now I feel super human and warm.

Shop The David Beckham for H&M Bodywear Collection

From a drastic change in styling to securing a place is Asos, River Island executed a great plan that has ultimately  changed their brand perception for the better. The past few years has the seen fashion retailer go from strength to strength and if next seasons campaign is anything to go by, 2012 will also be a good year for them. The new collection comprises of 8 different stories, Tribal, Marine and Casino standing out most! Browse the full thing after the break

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 River Island Online Store

I know i’m not the only one that starts a regular routine of fitness and exercise at the gym which lasts about 3 weeks but then after that nothing….. Id o it all the time. I always say i’m going to make sure that I keep it up and continue to work out for a sustained period of time but there’s just something wrong with my motivation. Correction, the real reason is that i’m Lazy but let me stop talking about my lack of commitment and start talking about what I intended this post to be about. The lookbook for Dolce & Gabbana‘s upcoming Spring/Summer Gym-wear Collection has found its way to the world wide web. When I first had a look at what is on offer all I could think about is my failings at trying to get fit but then my attention soon turned to the clothes on display and the grey Italia ensemble in particular. Now that outfit I can rock with, might have to cop that. Any who peep the collection after the break. Notice how I didn’t even comment on the models body, yh thats cause i’m trying to not be jealous and the only way to do that is to not acknowledge lol *sigh*

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With the hundreds of fashion labels out there, it’s easy to forget the one that started it all…in terms of Denim that is! Levis pay homage to their beginnings through the recently launched ‘Levis Vintage Clothing‘ website. The site works both as an encyclopedia on all things Levis Denim from the conception 501 right down to a directory for latest Levis Vintage Clothing collections and stockists. The Levis brand holds so much history, to be honest it’s about time they launched something of the kind- would have made life easier for me during A Level business studies that’s for sure…God I AM old! Anyway, the quality of the content is equally matched by the website’s design and though an obvious requirement, I really like the vintage look and feel along with the use of pasty/pastel shades.

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Levis Vintage Clothing Website

A few years ago if you told me about Wrangler‘s lookbook coming out, I wouldn’t have the care in the world. In the past 2 years, the brand’s identity has changed – new creative director perhaps? Whoever it is, his/her work has been glorious. Each and every season has had good campaigns with memorable imagery – red, stunt and we are animals. This time round, it’s much more toned down and not your cliché lifestyle shoot with the folks walking in the countryside but with a twist. The lookbook is impeccable, natural lighting shot imagery filled with a range of action shots to highlight the comfort of the clothing. The clothing? BLEH – it doesn’t excite me, not the menswear anyway. The womenswear jackets are nicely constructed whereas the same can’t be said for most of the men’s jackets, the fit is a bit odd. I’m no Denimologist (making up words) so you’ll have to judge the quality of the selvedge. There is nothing really ‘edgy’ about the clothing. Hop on after the cut to peep it all.

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Really do like the art direction and styling, very nicely put together.

Spring/Summer this year looks to be a good one for Nixon as they release images from their ‘Oxyde‘ collection. The collection comprises of wallets, belts, watches, iPad cases, you name it! Boasting high quality leather and an earthy colour pallet, the Oxyde collection is a step up form anything I’ve seen from Nixon in the past. With this new vintage look, you can expect brushed steel bezels and dark leather straps along with premium Horween leather. See the collection after the break.

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Nixon Online Store

I’ve been a bit quiet on the blog for a reason, work has been fairly hectic for the past week with this project. Future Stylist is basically a X-factor/Eurovision-esque competition to find the best up and coming stylist; a knock-out competition with the winner purely selected by ASOS facebook fans. This year, the competition is a hell of a lot bigger (mainly because I’m working on it, duh), more contestants, more prizes and much much more! The bloggers have been handpicked by the ASOS editorial team from a shortlist that I put together. The competition features a few of the best up and coming bloggers-come-stylists; including the likes of Kani from KisforKani, Audrey of BeFrassy and more. Hop on after the cut to see their Round 1 looks.

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This competition is all about helping bloggers establish themselves, giving them that little boost to take the next step in their fashion careers. Some of last year’s winners have quit their day jobs to be full-time bloggers, others have gone onto becoming brand ambassadors and video directors at fashion houses. Bummer that I can’t enter but you know, conflict of interest.

ASOS Future Stylist 2012 rounds will be decided by a public vote hosted on the retailer’s 1.5 million strong Facebook page. In a first for the innovative brand, my colleague @JonT has built the app so that its fully accessible on smartphones, it’s almost like a standalone iPhone app. It gives them a full experience of the campaign. So slick.

Check out the 15 blogger’s entries below.

Click here to vote for your favourite

Unfortunately I can’t comment on the looks for obvious reasons! Head on over to the ASOS Facebook to see more shots of the stylist’s outfits. Oh for the people that comment on there complaining about the lack of ‘future style’ this is FUTURE STYLIST not FUTURE TREND FORECASTERS. –_–

Click here to vote for your favourite

I’m a few days behind with all my posts but as the saying goes it’s better to be late than never right? Take a look at this lookbook from Burberry for their Black Label 2012 Spring/Summer Collection. The collection looks pretty cool but i’m not sure if that is because the lookbook is monochrome, I feel like things always look better when set to black and white. As with every Burberry collection a version of their classic trenchcoat makes an appearance alongside slim-fit blazers, pencil cut trousers and other pieces. The collection is exclusive to Japan however i’m sure there’ll be a way to get your hands on it should you be resourceful. Peep the rest of the collection after the break.

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Another showcasing of a 2012 Autumn/Winter Collection this time from British label Alexander McQueen. It’s a collection which mostly consists of formal wear pieces from blazers, jackets and vests to suits. The colour palette can only be described as muted. Bright colours and bold patterns are no where to be seen but then I suppose it’s makes sense considering it is an Autumn/Winter collection. The collection as a whole is actually pretty decent and i’m looking forward to seeing some of the pieces up close when they are released. Until then I am restricted to looking at the collection in pictures as are you, so go ahead a check the rest of the collection on the flipside.

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