Last week we were invited to the ‘Shwop Lab’ in collaboration with Marks & Spencers and London College of Fashion’s Centre For Sustainable Fashion. The purpose of the pop-up space at the Old Truman Brewery was to explore the future of fashion through a series of collaborations with the UK’s leading lights in sustainable fashion and design. The results…a collection of outfits made entirely from donated clothes and more importantly the ushering of a possible revolution in the fashion industry.
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Hailed as ‘The Greatest Show on Snow’, the annual Snowbombing festival takes place annually in the Austrian Alps in the first week of April. Originally set-up as an after-ski nightclub by English promoters in 2000, it’s since 2005 that Mayrhofen has hosted Europe’s biggest snow and music festival, and it’s since 2009 when Grandmaster Flash took to the Austrian slopes that I became really intrigued by the festival. 2012′s Snowbombing line-up boasted the likes of Dizzee Rascal, Labrinth, Chase & Status, DJ Yoda, Shy FX and Julio Bashmore, so why haven’t I been yet? Well I’m absolutely terrified of skiing, however as night time falls, the slopes are transformed into igloo parties, fancy dress street parties, and an open-air ERISTOFF forest party…well I might be convinced. Hit the jump for some footage from this years festival, a first-hand experience from a Snowbombing virgin and more.
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What a week, I am knackered. You all have probably noticed through our other social channels (FB and Twitter) that DJB and I headed down to Paris for a very special launch. The good folks at Levi’s Strauss Europe invited us down to the launch of their new flagship store on one of the city’s most prestigious roads, Champs-Élysées. I can’t pronounce that title with a French accent, end up saying Champ Ellesee haha. We bumped into London-based style enthusiasts on the Eurostar, Aaron and Martell of Individualism who happened to be going to the same event. More on the reverse.
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Last Friday, a few of us from the Y&Y family headed down to Brick Lane for Street Feast. Located just off the lane on Sclater street, Street Feast is a new open air night food market that launched a week ago. It plays host to a few of London’s leading street food traders including Big Apple Hot Dogs, Homeslice, Bhangra Burgers, Kimchi Cult and co. Trust me, the range of food on offer will make you drool – everything from spicy Indian burgers to hardcore prawns to hotribs – you name it, they’ve got it. I definitely recommend checking it out on a warm summer’s evening otherwise you’ll end up shivering as you try destroy a burrito. More on the reverse.
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Having heard dope reviews about last years Adidas sponsored event, I put my loyalty to Swoosh to one side and headed down to Shoreditch to take in the atmosphere of StreetFest. You could hear the music before you saw the venue. Making use of what resembled a disused warehouse come car park, the ‘fest was in full swing by the time I’d made it past the burly (but easily charmed!) security guards.
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Last night we were invited by the uber cool folks at Le Coq Sportif to the launch of La Grande Boucle; their new Tour de France lifestyle collection. Have a gander at some of the visuals from the event after the cut. Apprécier
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On 29th April Tara, Derek and I headed to the graffiti-covered Old Vic Tunnels in Waterloo, central London, to party with Converse and much of the grime scene’s finest for a Y&Y day out. Alongside a music line-up boasting Wiley, Skepta and P-Money were a gang of talented skateboarders and graffiti artists. The night’s best bits were all captured through Derek’s lens, with words from myself and Tara (Tara’s words are in italic).
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