I’m sure a lot of you have seen his work in the past with the Roots and Absolut Vodka. Danny Clinch is one of the most respected photographers in the industry. He originally made a name for himself in the music scene by photographing the likes of Johnny Cash, Tupac, Bjork and even Bruce Springsteen. You name a publication, Danny’s work has most probably been printed in it. What I want to highlight in this post isn’t any of that, we’ll save all that for another post. I want to showcase his videography skills, which are exceptionally good by the way. More on the reverse.
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Some Sunday giggles for all those working in the ‘industry’. If you’re working at an agency/worked at one then you can RELATE and fall off your chair in laughter because most of this is true. This was actually created by Big Orange Slide which is a blog run by the good folk over at GRIP limited – such an amazing way of PRing yourself. A blog that solely focuses on dope infographics, the typography and copy are immense. Do check out their website. I’ve been inspired, especially since I’ve been placed in charge of my work place’s website. Which I really should get a move on with…infographic on the reverse.
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The ‘tattooed freak’ as many people love to call him. I don’t know his story and neither do you so we have no right to pass such judgement. Anyhow, his tattoos do scare me slightly with all the symbology and darkness. Ever wondered what he looked like before all the tattoos? Well Dermablend have teamed up with him to promote their professional coverage cosmetics which covers up all his tattoos with a natural skin tone. Crazy. He looks different, a stone cold looking human being. Makes me wonder what his story is, what led him to do this to his body? Dermablend make full use of this with a clever viral video. Watch this on the reverse.
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Weetabix‘s recent TV ad sees nine-year old UK Street dancer Arizona Snow popping and locking around her bedroom much to her friends’ surprise. When I saw the ad, I was convinced there was some form of CGI involved so I did a little research and found the ‘the making of’ video‘. I thought the ad was genuinely quite funny and technically on point, after seeing how they created the effect oft he dancing bears. You may also be quite familiar with the directors as I have posted their work before. If you remember I posted ‘Dogboarding‘ a while ago by ‘Daniels‘…they are responsible for this ad. Watch the full ad after the break and the making of follows.
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It’s possibly late notice, but I wanted to inform our Yin&Yang readers of a fantastic conference taking place in London (as well as Berlin, and New York) today and tomorrow, the Influencer 10 Conference. The Influencer Conference is a two day event bringing together tastemakers/influencers in music, art, fashion, marketing and entrepreneurship to “discuss the current and future landscape of Influencer culture”. Panelists and moderators include Shamadean Reid (Wah Nails), Ry Morgan (Enternships.com), Kathleen Alder (Wildcat PR), Jacqueline Shaw (Africa Fashion Guide) and Adrian Hall (Social Media Trainer). Conference partners include the British Council, Frukt, Protein and the Collective. It’s a big deal! Hit the jump for further details on the event and a slight rant on why I think you should attend!
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Coca Cola have given consumers an oppurtunity to win a ‘starring role‘ in their upcoming advertising campaign by simply uploading their audition video onto the Coke Zero Make It Possible site throughout October. I think this is a pretty clever audience participation prize, the incentive/prize is must be pretty damn appealing to a dancer. Imagine all the exposure you would get from it. All consumers have to do is upload their own version off the dance shown on the site, if you’re interested hop on after the cut.
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Clearly taking inspiration from Heineken‘s award winning Champion’s League advert, Belgian agency Duval Guillaume Modem proposed this ‘original’ experiment where they recruited innocent couples who were out to catch a quiet movie. To their surprise, the cinema was filled with not-so-friendly looking tatted up bikers and only 2 seats left in between all of them. It’s funny seeing their reaction, I know I would be scared as hell walking into there with 50 hench men screwfacing me. This is all part of Carlsberg new global repositioning and tagline ‘That Calls for a Carslberg’. Every remembers the brand for their tagline ‘If Carlsberg made…’ but now they want to add the Carlsberg story so the brand stands for tradition, quality and great taste. It’s an interesting challenge for the agency, one that I’d love to work on. Have a gander at the advert on the reverse.
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