Here come the where’s DETOX discussions. Dr. Dre makes an appearance in the latest Beats by Dre commercial and his collaboration with electronic accessories company Monster just seems to be getting stronger and stronger. Whoever linked the two together deserves awards, perhaps a million dollar cheque – perfect link up between brand and celebrity. Dre’s career was starting to fade and now he’s EVERYWHERE and RICHER without even making music. If he were ever to release that Detox album, imagine the marketing potential with the Beats By Dre platform. In all honesty, has he fallen out of love with the ‘creating’ music? He’s probably making a hell of a lot more money this way. The campaign featuring the likes of DJ Mia, Justin Eldrige and Levi Maestro is pretty impressive, nicely shot with the slow of the balloon exploding. Wish they used better typography at the end….that’s just me being a picky designer.
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I wasn’t able to get into posting mode last night as you can tell from the lack of updates. I think after watching Warrior, all I wanted to do was work out and get hench. GASSED. Samsung’s latest video campaign takes a little stab at the Apple hipster fan base. You know the losers that camp outside the Apple stores tweeting and live blogging the happenings overnight in the queue. Don’t get me wrong, I love my iPhone but there is no way in hell that I’m going to sleep on the streets for a piece of tech that I can just wait a few days extra for. Have a gander at the advert on the reverse.
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Before we get started, my other half is writing this post. I’ll let her take over….
Here’s a bit of a random question for you: do you think your birth certificate is just any old piece of paper? Think again – and then seriously re-think that…again again. There are 75 million young girls all around the world born without a registered birth certificate. Sadly, these girls are often forced into pre-mature marriage and/or are denied the right to a proper education. PLAN UK is fully breaking the mould of charity fundraising with their latest ‘Because I’m a Girl’ campaign. Last week saw the launch of a pretty amazing and truly thought-provoking next generation interactive video app on Facebook, which puts you – yes, YOU in the shoesies of these less fortunate girls.
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Heard of Aurasma? It’s the world’s first visual browser. Bet that doesn’t mean anything to you guys – it’s a piece of software that utilises your smartphone camera, GPS, bluetooth, WiFi/3g and combines this with image recognition technology which helps create a conceptual understanding of the 3D World to recognise objects which can seamlessly augmented reality actions into the scene. My friend and his co-workers over at Billington Cartmell have exploited this innovative technology and incorporated Aurasma’s interface so that it recognises the 3D surface of the bottle and plays back exclusive video content from artists Plan B, Tinie Tempah, Yasmin and more. Each of the artists designed their own limited edition bottles and the Aurasma ability gives the smartphone user the option to watch the ‘making of’ documentary with a simple touch of the screen. Watch the video on the reverse.
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Incredible! Guess where this is? LONDON. Reebok teamed up with artists 3D Joe and Max to break the Guiness World Record for the largest ever 3D Street art, why are they doing this? To promote the launch of the CrossFit which is a revolutionary strength and conditioning programme. They created this epic painting in a week at London’s West India Quays in Canary Wharf. Luckily for them that place is only really busy on weekends…when it’s warm. They’ve laid out several of the CrossFit workout of the day equipment across the 1,160.4m² artwork so anyone can take part in the daily workout as they walk by. Watch the video on the reverse.
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Hahahaha PAUSE. I’m a little creeped out by the latest advertising campaign by highly controversial Italian retailer, United Colors of Benneton. The campaign titled ‘Unhate‘ wants the world to stop hating as simple as that. They’ve photoshop‘d photographs featuring some of the world’s most powerful men and women kissing each other – apparently this was aimed to foster tolerance and spread ‘global love‘ with everything that is going on in the world. I’m sure the retailer hoped the images would be seen as symbolic images of togetherness and resolution through love. Lies! I’m sure they knew what they were getting into with this. Obama kisses Hugo Chavez while Israeli Prime Minster and Palestine President lock lips amongst others. As always they did take it that one step too far with an image of the Pope kissing the Egyptian Imam which they were forced to take down. You don’t want to eff with the Vatican, have you not seen Angels & Demons!? Haha. More after the cut.
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Entrepreneur, marketer, pop culture revolutionary and now author, Steve Stoute sits down with Jay-z for the first in his new series of interviews brought to you by the Huffington Post. Throughout the interview series, Steve Stoute will be sitting with icons, featured throughout his book, “The Tanning of America” where he discusses how that particular icon utilised the tanning effect to get where they are today and how it continues to change the world. Yin previously recommended Steve Stoute’s book, “The Tanning Effect” and his short interview series with the likes of Pharrell, Lady Gaga, Jay-Z and Jimmy Iovine; here well-respected media outlet, The Huffington Post has jumped on to release longer, more in-depth interviews with each of the influencial icons. Hit the jump to hear Jay-Z talk on Watch The Throne, the global impact of Hip Hop culture, the Glastonbury/Noel Gallagher incident and being an unpaid spokesman for brands such as Cristal.
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