Why does anything like this ever happen in London? I’d love to have a view like this during my lunch break. Levi got together 30 models, made them appear in windows of a high-rise building in Tokyo and what are they all doing? shaking their booties for the people that walk by, epic. Their ass shaking actually translates into the writing of letters, it’s more evident on the website. I didn’t see it at first but after a few minutes of staring at them, I clocked on. I hope this campaign is effective and more females wear jeans like them. Video after the cut.

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It’s been a while, haven’t actually seen many good adverts in the past few weeks if I were to be honest. I’ve picked out my three favourite adverts from recent weeks for ya’ll. As always after the cut to view them.

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1. SocialDemokraterna – Young people want in – Election Advert

It’s quite a creative way to make people want to vote. I’ve never actually seen adverts like this over here during the elections, only the billboards with various politicians attacking each other in a very childish manner. This advert goes about it differently – flirts with young people, tries to make them feel left out and then asks all ‘207000 young people want to join in’.

I’ve said it in the past how much I love ambient advertising. This is a clever campaign and I’m sure if I noticed this on a drunken night after clubbing, it’d work on me. Then the next day I’ll regret devouring that junk like Fred Flintstone.

Beautiful advert. They’ve managed to display war, violence and hate in a positive way.

Stupid advert of the week:

Dansk Sygeplejeråd (DSR) / Hvidzone.dk – Nurse revives man with her breasts

Boobs to save the a guy’s life? I’m sure a pair of boobs in my face would have my heart racing.

Peep Chanel‘s latest men’s fragrance offering, Bleu De Chanel. If you’ve read my past reviews then you would know for the past 4-5 years I’ve been bathing myself in Black XS. Not many use it and chicks damn sure love it but I think I’ve just found a fragrance that actually smells better. I’m not going to go into a detailed review in this post, that will come at some point this weekend. It’s a stunning woody-aromatic fragrance created by Jacques Polge and guess who they’ve got directing the commercial for it? None other than Mr. Martin Scorsese. Peep the video after the cut featuring Ginola-lookalike Fench actor, Gaspard Ulliel.

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That photo is taken on my iPhone btw!

Chatroulette has an infamous reputation for the amount of desperate young teenage boys it attracts and this new viral campaign targets them. It’s genius, viral marketing at it’s very best. It starts off as a regular Chatroulette conversation with the dudes getting excited as the female starts seductively stripping but then BOOM! she turns into a possessed freak. Then it cuts to a black screen before the movie’s URL shows up. Dope! I’d like to see the reaction of some of the desperate older men who use that site, they must get heart attacks. Video after the cut.

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So a library have decided to spoof the epic Old Spice advert to convince students to come spend time in the library. Does it make me want to go study? No but it’s pretty damn funny and awfully well made. Only in America would they create such ads!

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It seems as though we cannot go anywhere without encountering the new found craze of 3D. We have 3D films, Music Videos, Football and Games so it’s only right that we are to experience 3D advertising. Armani Exchange has decided to up their game in terms of advertising and want to really make a statement. This fall the brand will unveil their all new innovative 3D advertising campaign. The campaign is set in “2020/Speed Style” which is an underground city in which only speed and style thrive. More details after the cut.

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The tone and atmosphere for the campaign is dark, edgy and dangerous and is to feature ultramodern pieces from the new A|X collection which mirror this concept. The “2020 Speed Style” campaign is to be launched in print, on billboards, online and in video form.

Magazines such as GQ, Vogue, and Interview will all feature two page 3D ads accompanied by A|X 3D glasses so that reader can fully appreciate and admire the creative and innovative nature of the ads. In addition, the brand plan on using their website and select stores as a home for both a 2D and 3D version of a music video which is to accompany the campaign.

As a Creative Advertising student it will be really interesting to see how this type of advertising is received and how it will affect future advertising. The adverts are sure to amaze consumers but will they redefine the world of advertising as we know it and which other of our favourite brands are going to follow suit.

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I want you to start off your Sunday morning with a laugh but to do this, first you must watch the video in this post. Terry Crews is fucking hench. Sadly I think his forehead muscles are probably bigger than my biceps and I’m not even a skinny dude. I’m sure ya’ll have seen the Old Spice commercials by now, well Terry spoofs it. Think Euro Training meets Old Spice with a whole new level of intense. Right now I’m off to sleep, hopefully I’ll wake up with an 8-pac. Video after the cut folks.

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It’s been a while since my last Adspiration post, I’ve been slacking. I haven’t really bothered checking for new campaigns, it’s bad especially since I’m a Creative Advertising student who’s going into final year in October. Eeek. Here are my favourite adverts from the past few weeks, peep them on the flipside.

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1. Dove Body Milk: Magic Mirror

“After a hot shower your skin will love Dove Body Milk.”

The challenge was to create awareness for Dove‘s body lotion as thousands of the samples never get opened; they end up in the bin, disappear inside handbags and remain glued to the adverts in magazines. As always the idea to counter this is GENIUS. They sent hotel managers a special magic mirror marker and asked them to write the slogan of the campaign onto the mirror. The marker uses a special de-mister fluid that makes the writing appear on them when the mirrors steams up after the shower. This would freak me the eff out if I noticed writing on the mirror as I got out of the shower. I’d have a Grudge moment.

2. Milky Bar: Ungrow Up

I’m not the World’s biggest fan of chocolate but I have loved Milky Bar all my life. Even now I go into the newsagents and pick up a 40p bar, much to the surprise of other adults and peers as it’s seen as a little kid’s chocolate bar. Check out this new campaign trying to reposition the brand so it appeals to more adults. Check out the adverts below, I need to get me one of those bars! review purposes only #fattimes

3. The African Caribbean Leukaemia Trust (ACLT): Unlucky, The same, How many

I don’t think I need to use many words to describe this one. I love adverts with clever quirky ideas but sometimes for serious messages such as this one, it’s best to go straight to the point. It’s extremely powerful and effective. The imagery is also strong and bold, no messing around with the illustrations either as it’s crystal clear what the message it is trying to convey.

Palladium Presents Daisy Lowe and Alice Dellal in these exclusive videos as they share with us how and why they like to be authentic and original in terms of personal taste and style; the duo also unearth their music tastes, the people they look up to and things that bring them inspiration.  The video is shot near Spitalfields in an empty warehouse in the trendy district of Shoreditch. Sporting Palladium Boots, Daisy and Alice urge you to join Palladium’s movement promoting originality and flair in fashion. Watch the videos here!

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Palladium Authenticity – Daisy Lowe from Palladium on Vimeo.

Palladium Authenticity – Alice Dellal from Palladium on Vimeo.

HP introduces the first ever laptop built for music. With the help of Dr. Dre, HP was able to build a line of computers with Beats Audio technology which enables you to hear the music the way the artist intended. If you listen real close you can hear the NMC tags featured on Dr. Dre and Jay-Z’s Under Pressure. The commercial almost has you wondering if it’s a play on the release of Detox kind of like a foreshadowing. More after the cut.

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It’s quite intriguing and a smart marketing move. Dre has been quite hesitant to release the album but he seems even more unwilling to complete in a commercial that depicts him “remastering” it. It makes you scratch your head and want to say “Aye Dre when Detox coming out? Stop messing with my head” Hopefully the album comes out but while waiting check out the video after the cut.