I think my earliest interest in advertising came through Nike‘s advertising, especially the football adverts. They ALWAYS go all out and this time is no exception; utilising YouTube’s clickable functionality to tell a story through ‘hidden tunnels‘ in the interactive video. The three-minute film highlights the next crop of star players coming through, like M’Vila, Gotze, Neymar as well as incorporating the young players from Nike’s scouting campaign ‘The Chance‘. Incredible – the kids must have been in dream land whilst filming this advert with footballers who have made it. Think my favourite part has to be the cameo from LeBron James who catches the ball in an Avengers Hulk-esque manner. FuelBand alert, more on the reverse.
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Inside Euston Station, JWT have installed this interesting interactive campaign to raise awareness on how people can step in and help put a stop to domestic violence. A series of interactive billboards have been placed in and around the station with a big screen starting off with a video of a man shouting in the face of a woman. People are asked to interact with the billboard via a mobile site that gives them chance to control the characters and manually drag the man away from the woman. Interesting for sure, I’m not sure how effective it will be though. It’s a nice experiment for sure but think the execution could have been a little better and more noticeable. Think a plethora of people will walk past without even noticing it, perhaps more interactive adverts around the location?
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Who remembers C&A? I was never a fan but the brand have switched it up with their new collection usage of interactive social media with its Fashion Like program. I’ve never seen a brand utilise Facebook likes in a real world environment in such a way, very innovative. Folks who shop at C&A can now view and like clothing items via the retailers Facebook page (I can’t actually find it on there, might be country specific). The Facebook likes are then displayed in real time via the hangers on the actual items of clothing in store. Incredible! this is just the beginning of merging the online with the offline world. More on the reverse.
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I’ve had the most wonderful 4 months working on Future Stylist, I’ve always been about ‘influencer’ marketing and engagement but this project isn’t about throwing product and a press release at a tastemaker. It gives them an opportunity to get their name out there in the fashion world, a platform to shine by doing something they love. So 16 handpicked stylists have battled it out for the final and now we’re down to the final two – Kani from Australia and Jana from Germany. More on the reverse.
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Lego, lego, lego. I honestly think most of design skills came from years of playing with the LEGO blocks. The little blocks will always have a special place in my heart. In fact, my otherhalf even bought me 2 little figurines last week! it’s the little things, you see. Speaking of little things, if you happen to walk around central London, be sure to keep an eye out for these miniature billboards placed around the city by LEGO to promote the LEGOLAND Windsor Resort. The billboards are about a foot tall and made completely out of lego, most likely stuck together using super glue otherwise I’m sure every other drunken yob would attempt to smash into pieces. More on the reverse.
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All this drama you’re about to watch is the result of a well-executed campaign in support of a new channel in Belgium, TNT. The ad supposedly takes place in the middle of a ‘little town in Belgium, in a little square where nothing ever happens’- a big red button clearly labelled ‘push to add drama’ is placed in the square awaiting an inquisitive passerby to press it. When someone finally pushes the button, all hell breaks loose as an ambulance unit dropping a man on a stretcher leads to a bicycle accident which then leads to a full on brawl and then some! It’s just brilliant, a really amusing ad/pr stunt that if done in London probably would have lead to all sorts of problems. It only launched last week and has already achieved an impressive 23million hits on youtube and it’s now the 2nd most shared ad ever; watch it after the break.
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How many of you made a conscious decision to exercise more this year? Running it seems has never been so popular. I recently challenged myself to run (jog) a mile a day to get my lazy ass into the routine of it. If at the end of a week I’ve managed to run seven miles, that’s seven miles more than usual! Baby steps!
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