So the campaign launched around 2 weeks ago but I held back from posting it till now to see how well the public will receive. With the London 2012 Olympics starting in less than 200 days, what could a super brand that isn’t an official sponsor do to thwart people into thinking that it is one? Create a campaign using key GB sports influencers with a simple call-to-action that urges the public to join in. That’s exactly what Nike has done. I salute you, Wieden + Kennedy London.
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QR codes which have failed to engage with a mass audience are ressurected in Heineken’s campiagn ‘Open Your World‘. The booze dispenser debuted the campaign at this year’s Open’er music festival in Poland, where festival go’ers would visit the Heineken tent to personlise and print out their own QR code. The code which was carried in the form of a sticker, was an attempt to encourage festival go’ers to meet new people and make new friends by scanning each other and ‘creating conversation’. Watch the video after the break.
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7 months away from London 2012 – let’s the campaigns start rolling in week by week. First up Cadbury, I know there’s been a big BRAND campaign launch that I’ll talk about in an essay like post soon but till then, let’s focus on the chocolate makers with their all new campaign ‘Spots V’s Stripes‘ in which they will be giving away London 2012 tickets on a weekly basis. To start of this campaign, they held a live event at London’s new Westfield Eastfield in Stratford showering sale shoppers with special tokens which people could claim later for chocolate mascots and the olympic tickets themselves. The tickets were given to the shoppers through a giant Party Popper – a great start to a potentially huge campaign for them. More on the reverse.
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Haha you’ve got to love Viktor Hertz‘s work, it’s honest, a teeny bit cheeky but brilliant. It’s guaranteed to make you laugh – he’s turned some of the most popular corporate brand logos into satirical designs. They’re all honest, you’ll find yourself agreeing with most of them unless you work at the company and are in blind denial. The honest logos are all about revealing the actual content of the company behind all the advertising and marketing campaigns. Hop on after the cut to see them all.
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Not feeling festive yet? Christmas spirit not managed to take control? Yeah, not quite hit me. I’m not looking forward to the money that I have to spend this week on presents, I haven’t even started. Hoping to buy a few bits and bobs during my lunch breaks this week – eek, like fragrances and so on. I’ve actually asked everyone in my family what they want and they all respond with ‘nothing’. Including my 19 year old sister – what the hell is wrong with them! Apple have just released their Christmas commercial and it’s dope! it features Santa Claus playing around with the 4S’s Siri technology. He checks the weather, texts Mrs. Claus and browses through the naughty/nice list. Video on the reverse.
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THE SALE IS COMING. Done your Christmas shopping? If not, this is perfect. The sale starts tomorrow and you can get in first through the retailer’s Facebook page. ASOS who came out on top in the latest Social Media Benchmark from eDigitalResearch have unleashed their latest sale app with the help IU-HQ. The Facebook app gamifies the ASOS Sale; fans are given the chance to play a handful of games to win points and improve their position in the queue for access to the sale. This time around, the games are a hell of a lot more addictive – trust me the whole office was playing the ‘Play Your Clothes Right’ game on Thursday. More on the reverse.
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Apparently this is old but what the heck, hello childhood. Who remembers watching Yogi Bear on cable TV Cartoon Network? Nope he won’t be making a return to your TV screen any time soon. This is in fact a Müller yoghurt advert that takes us down the nostalgic route. To be honest, on first watch I was blown away by the visuals then my brain started functioning and realised this advert is just so desperately trying to make the brand look somewhat cool. That effect it’ll have on many but the ones with a little common sense will notice this is £20 million fail from TBWA. Why would Kitt of all cars managed to get a parking ticket? and since when was Mutley a Good Samaritan? Fail on that part. Visually, it’s brilliant but it genuinely lacks any concept. More on the reverse.
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