So last night, a few of us ventured down to Nike‘s Make It Count exhibition launch in Shoreditch. As you’ve probably realised already, I’m pretty fond of this campaign. So much so that I wrote an essay of a post dissecting each of W+K‘s media channels used for the campaign. You can read it here, if I had the time; I’d have loved to dissect the sociological aspects for using such inspire and motivate methods to grab people’s attention. That would require a hell of a lot research as it’s something that I know very little about. Sigh, I’ve blabbed on. The event was a private viewing of the exhibition space with the photographer Adam Hinton showcasing the Nike athlete portraiture for the campaign. More on the reverse.
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As always with a campaign launch, half the speaking was industry talk between the agency and representatives that worked together to create this wonderful body of work from the marketing through to Adam Hinton’s photography. It’s so simple, black & white images captures of stern faced, determined individuals. No fancy photoshopping or colour grading involved.
We ended up staying there till 9pm. Got carried away catching up with the familyand meeting some new faces. Win. If you’re in the Shoreditch area, why don’t you go check out 1948 and make your own pledge?
Details on where and when below:
Arches 477 – 478 Bateman’s Row
Shoreditch
London
EC2A 3HH
Click here for opening times.
Check out my imagery from the night, nothing fancy. Desaturated them for obvious reasons and I like the grain.
Yang! @erniedoto
Word.
Eniola! @EniAlu
Tara! @Tarajane181 #dontkillme
Mr. Pure Primary. @Murry_PP
@EniAlu Miss.YOLO
The famous food instagrammer – @SuperNoodleRach
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