Hahahaha PAUSE. I’m a little creeped out by the latest advertising campaign by highly controversial Italian retailer, United Colors of Benneton. The campaign titled ‘Unhate‘ wants the world to stop hating as simple as that. They’ve photoshop‘d photographs featuring some of the world’s most powerful men and women kissing each other – apparently this was aimed to foster tolerance and spread ‘global love‘ with everything that is going on in the world. I’m sure the retailer hoped the images would be seen as symbolic images of togetherness and resolution through love. Lies! I’m sure they knew what they were getting into with this. Obama kisses Hugo Chavez while Israeli Prime Minster and Palestine President lock lips amongst others. As always they did take it that one step too far with an image of the Pope kissing the Egyptian Imam which they were forced to take down. You don’t want to eff with the Vatican, have you not seen Angels & Demons!? Haha. More after the cut.
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United Colors of Bennetton – Website | Campaign | Foundation
What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.
This campaign is going to be mad popular in Soho. What do you guys think of it? Not really my cup of tea but this will certainly get the media attention. It’s already been plastered all over the internet.
I do love the message – LOVE. It’s all about love. The video for the campaign is something special.
BANNED:
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