This has got to be the strangest advert that I have seen in a LONG time. You wouldn’t actually guess it was a Nikon advertisement till the very end – so so bizarre but at the end you understand what the message is towards the end. This Nikon can survive all weathers and conditions, to portray they’ve hired extreme sports enthusiasts Julien Lange, Daniel Americo and Miguel Fortes to dress up in a CAMO bear suit and film themselves do what they do best. Still strange…I want to know how effective this campaign will prove for Nikon. Watch it on the reverse.
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