Heard of Aurasma? It’s the world’s first visual browser. Bet that doesn’t mean anything to you guys – it’s a piece of software that utilises your smartphone camera, GPS, bluetooth, WiFi/3g and combines this with image recognition technology which helps create a conceptual understanding of the 3D World to recognise objects which can seamlessly augmented reality actions into the scene. My friend and his co-workers over at Billington Cartmell have exploited this innovative technology and incorporated Aurasma’s interface so that it recognises the 3D surface of the bottle and plays back exclusive video content from artists Plan B, Tinie Tempah, Yasmin and more. Each of the artists designed their own limited edition bottles and the Aurasma ability gives the smartphone user the option to watch the ‘making of’ documentary with a simple touch of the screen. Watch the video on the reverse.
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What do you guys think? Download it here.
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