Rick Genest – Dermablend’s Clever ‘Go Beyond The Cover’ Campaign
posted in advertising, other by Yin
The ‘tattooed freak’ as many people love to call him. I don’t know his story and neither do you so we have no right to pass such judgement. Anyhow, his tattoos do scare me slightly with all the symbology and darkness. Ever wondered what he looked like before all the tattoos? Well Dermablend have teamed up with him to promote their professional coverage cosmetics which covers up all his tattoos with a natural skin tone. Crazy. He looks different, a stone cold looking human being. Makes me wonder what his story is, what led him to do this to his body? Dermablend make full use of this with a clever viral video. Watch this on the reverse.
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“The point that we hope to drive home is that sometimes we catch ourselves judging an individual based on appearance alone, but appearances can be easily changed,” said Renee Mininni, assistant vice president of marketing for Dermablend. “[We] provide products for those seeking coverage, and it will do the trick flawlessly — but be inspired to go beyond the cover.”
Remarkable transformation from a blank canvas to a tattooed zombie. Make-up artist will love this!
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