Gosh I miss posting about advertising. Do you guys remember my adspiration posts? It was something I did throughout university, whenever I came across a clever and innovative campaign I’d break it down on here. I came across this clever anti-binging campaign by Byturen. I always wonder if drunk people would still drink if they watched their antics on video, you don’t like yourself. Alcohol helps you lose self-control, morals and everything you stand for if you abuse it. This campaign shows us both sides of a young woman’s night out; one she’s sober and the other she’s drunk. The interactivity allows the depiction such events in a cool way – you need to scroll over the video to see the gross drunken side of the girl. That’s how most of you look like when you’re drunk, you just don’t know it yet. The contrast is amazing and I like how they’ve incorporated it using a rollover in flash. Have a gander at the campaign here. I can’t embed it, bit of a load time at the start but worth it. Have a gander.
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