I’ve been researching innovative campaigns & ideas for the past few weeks, all types of different ground breaking ideas that have been successful. This successful mobile commerce campaign by Tesco HomePlus in South Korea was definitely one of the best; the company were struggling in the new terrirtory as they don’t have many physical stores in the country so people generally went to local stores which aren’t as cheap but easily accessible. So to counter this, they challenged the agency to come with a campaign that wins them the number one spot but doesn’t involve them opening new stores. Tough right? But they did it. How? Hop on after the cut.
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They created virtual stores in underground station subways across the country. Each e-store was built along the sidewall of the subway tunnel and items were digitally displayed. Customers were allowed to use their smartphones to scan the QR codes of the items which automatically sends it to their e-basket. After checkout, the goods will be delivered to the customer’s home right after they get home. Brilliant concept, creating stores and placing them in locations where people pass by on their daily commute to and from work. Bravo. Case study video below:
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