Clearly taking inspiration from Heineken‘s award winning Champion’s League advert, Belgian agency Duval Guillaume Modem proposed this ‘original’ experiment where they recruited innocent couples who were out to catch a quiet movie. To their surprise, the cinema was filled with not-so-friendly looking tatted up bikers and only 2 seats left in between all of them. It’s funny seeing their reaction, I know I would be scared as hell walking into there with 50 hench men screwfacing me. This is all part of Carlsberg new global repositioning and tagline ‘That Calls for a Carslberg’. Every remembers the brand for their tagline ‘If Carlsberg made…’ but now they want to add the Carlsberg story so the brand stands for tradition, quality and great taste. It’s an interesting challenge for the agency, one that I’d love to work on. Have a gander at the advert on the reverse.
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