You Must Create is the expanded form of YMC. Did you know that? I didn’t. I’ve been a fan of this brand for just a few years now but again the price range isn’t the most student bank account friendly. One word I’d use to describe their collections and overall aesthetic: different – ‘YMC are not led or influenced by seasonal trends‘ says in their about us and this new Autumn/Winter collection sees them sticking to their roots with items that could fit into any man’s wardrobe. The collection is a tad bit more colourful that their previous ones, you see more oranges, shades of green and even red. It’s nice though, nothing too strong and distracting. The collection focuses on outerwear and knitwear, no real key items – they want you to layer your garments. The fabrics on show vary from fleece, cashmere (expensive!), corduroys and cotton. Have a gander at the rest of the lookbook on the reverse.
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