So Boyce inbox’d my earlier this week to congratulate me on my graduation and give me a heads up on his latest collectables drop called ‘Wake Up’. For me, it’s the best collection from him yet, it looks so complete. According to this post – he’s been working on them for a while and the collection maybe small but when did quantity matter? It’s all about the quality and Suffoca always delivers that. He’s based the collection around childhood memories that each represent a story, more info in a quote on the reverse. The set features stickers, a coin holder, the prosper pack, wishbone vest, wilfred tee and from the looks of it a notebook as well. Continues after the cut.
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Each item represents a childhood memory of his:
e.g. The Suffoca coin holder : when i was a kid other then going to school and drawing all i would do is skate from morning to night, watching skate movies, looking at all the companies and skaters it was on my mind 247. One of the first products i was ever brought other then my skateboard was a Spitfire coin holder which i never let go of and still have to this day 11 or so years later, it makes so much sense to have a small wallet as durable as your body, so bringing back all the memories of skating around with it i wanted to make my own and i couldn’t be happier with the outcome.
I love the direction this brand is going in. Selling a lifestyle, a story, one that many can relate to. It works.











