Weekly Wisdom - We are not meant to be perfect. We are meant to be whole.

You all know we don’t really post much streetwear on the site anymore unless it’s honestly something I admire. I’ve featured this brand once before on the site and complimented Boyce on his presentation and design aesthetic. He’s continued that class onto his newest collection ‘Suffoca Will Prosper‘. The collection feature a variety of tees, a vest, silhouette and a dope custom piece. As always the clothing features characters and illustrations by Boyce – brand consistency is key. A lot of up and coming UK brands need to realise consistency and quality go hand in hand, presentation is part of the package. He gets it spot on. Have a gander at the collection on the reverse.

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He has created this dope video to showcase the new collection and it doesn’t disappoint visually. I’m always in awe of his exceptional videography skills. If you guys have seen the Johnny Cupcakes London promo videos then you’ll know this guy is the dude behind them all. Genius. Have a gander at the collection and video below.

Suffoca 011 from Suffoca on Vimeo.

 

 


 

About Yin

I'm Niran Vinod. Digital Media Marketing Geek @IUHQ. Advertising Graduate. Photography. Purveyor of Style. Yahweh. London. Read more about me here. Follow me @Niran7 and I'll show you the way.